Broadband
ACT Fibernet forays into consumer product category, launches ACT Stream TV 4K device in India
MUMBAI: ACT Fibernet (Atria Convergence Technologies Ltd.) India’s largest fiber-focused broadband provider, today launched its first consumer product ‘ACT Stream TV 4K’ device powered by Android in India. As part of the new brand strategy towards offering innovative customer centric solutions to enhance user experience, the streaming device will provide a 360 spin to all entertainment needs of a consumer.
Key Features and Offerings
ACT Stream TV 4K is a one stop entertainment solution for customers where they can enjoy their favourite movies, TV shows, sports, music videos from existing on-demand streaming providers and TV channels. Powered with ACT Fibernet’s high speed fibernet connectivity ACT Stream TV 4K has the capacity to transform a living space into a full-fledged entertainment zone.
Some key features of the box include,
4K device with Dolby Passthrough – Future ready to enable users experience their favourite content in its fullest.
ACT Stream TV 4K will allow streaming content from popular apps such as Netflix, Hotstar, Sony Liv, Hooq, Zee5, YouTube, Sun NxT and from 3000+ apps available on Google Play Store. Customers can also watch over 100 of their favourite Free to air TV channels.
Single click subscription: Customers can subscribe to premium content from existing OTT streaming partners and channels that have tied up with ACT Fibernet and pay for their subscription directly as part of their monthly bill.
Catch up TV: Customers can catch up on their favourite TV shows, matches and highlights for upto 24 hours.
Powered by Android 9 Pie: Brings the power of the latest Android Pie operating system with access to over 3000 TV apps in the Google Play Store.
Voice search powered by the Google Assistant: Easy to search desired content and control device with voice commands powered by the Google Assistant.
External devices: Allows to connect hard disk, USB, joysticks, camera to view family pictures, video chat with friends or play games and more.
Compact and Sleek Design
Combined with latest technology and design, the box has been customized to make it intuitive and user friendly. The device is supported with a remote-control unit which can be used to operate the box. The remote has an ergonomic design with minimalistic keys making it extremely easy to use and helps users launch their favourite apps from any screen they are in.
Price, Availability and Offers
The ACT Stream TV 4K box is priced at INR 4499. It will be available with select plans and for purchase post commercial launch in May 2019. Customers can visit www.actcorp.in/streamtv4k for purchase.
As an introductory offer, ACT Fibernet will provide the ACT StreamTV 4K complimentary to select 5000 customers. Additionally, customers will get a bundle of other exclusive offers including, discounted rates on the VOD apps, extended trial periods on content apps, free access to pay-per-view content, download apps from Google Play store and more.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
