iWorld
Hungama appoints Tapan Sharma as the vice president for integrated media sales
MUMBAI: Hungama, India’s leading digital entertainment company, has appointed Tapan Sharma as the Vice President for Integrated Media Sales. With over 16 years of work experience in ad sales and content monetization, Tapan comes to Hungama from Gaana where he served as the National Head – Audio Sales and led monetization of the platform inventory and content.
Commenting on Tapan’s appointment, Siddhartha Roy, COO, Hungama Digital Media said, “Tapan brings with him a rich experience and a deep understanding of the country’s media sales landscape. We welcome him to the Hungama family and are certain his expertise will help us strengthen and optimize our monetization strategy further.”
Speaking about his new role, Tapan Sharma said, “Hungama is amongst the leading internet companies in India and has been instrumental in transforming the digital entertainment habits of users. I am delighted to join a dynamic team and excited to lead strategic programs that drive sales and augment monetization.”
Prior to Gaana, Tapan worked at Sony Pictures Networks as Assistant Vice President leading ad sales for their music channel cluster. He has also worked at Fever 104 FM, Omnicom Media Group, 94.3 MY FM, BIG 92.7 FM, Essar Telecom Retail Limited and Bharti Retail Limited in various capacities.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
