iWorld
Hungama appoints Tapan Sharma as the vice president for integrated media sales
MUMBAI: Hungama, India’s leading digital entertainment company, has appointed Tapan Sharma as the Vice President for Integrated Media Sales. With over 16 years of work experience in ad sales and content monetization, Tapan comes to Hungama from Gaana where he served as the National Head – Audio Sales and led monetization of the platform inventory and content.
Commenting on Tapan’s appointment, Siddhartha Roy, COO, Hungama Digital Media said, “Tapan brings with him a rich experience and a deep understanding of the country’s media sales landscape. We welcome him to the Hungama family and are certain his expertise will help us strengthen and optimize our monetization strategy further.”
Speaking about his new role, Tapan Sharma said, “Hungama is amongst the leading internet companies in India and has been instrumental in transforming the digital entertainment habits of users. I am delighted to join a dynamic team and excited to lead strategic programs that drive sales and augment monetization.”
Prior to Gaana, Tapan worked at Sony Pictures Networks as Assistant Vice President leading ad sales for their music channel cluster. He has also worked at Fever 104 FM, Omnicom Media Group, 94.3 MY FM, BIG 92.7 FM, Essar Telecom Retail Limited and Bharti Retail Limited in various capacities.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
