MAM
BrandVid 2019 kicks off with day-long summit and awards
MUMBAI: Indiantelevision.com, in its quest to promote a dynamic and competitive environment for creators and brands, is hosting the second edition of BrandVid today in Mumbai.
The conclave will be followed by the first-ever BrandVid Awards to recognise the most creative work in the branded video domain.
The knowledge panels in the conclave will cover a vast spectrum of topics including the evolution of branded video over time, use of data and technology to enhance a brand’s visibility through meaningful collaborations, the targeting of GenZ and their fickle attention spans, and measurement metrics for branded video
The BrandVid Summit will feature a keynote speech from Amer Jaleel, the group CCO and chairman of the MullenLowe Lintas Group.
The summit will feature a stellar line up of speakers that includes the likes of Leo Burnett Orchad chief operating officer Prashanth Challapalli, GroupM South Asia president growth and transformation Tushar Vyas, Mastercard director marketing Puneeth Bekal, and Burger King India CMO Srinivas Adapa.
The BrandVid Awards will honor the best in class brand films, brand integration and branded programming.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
