MAM
Livguard launches #LeAaoGhar campaign to cheer for India this Cricket World Cup season
MUMBAI: Livguard, India’s fastest growing energy storage solution company dealing in automotive battery, inverter battery and solar panels has unveiled its latest campaign #LeAaoGhar to cheer team India. Since ICC Cricket World Cup is held every four years, every individual looks forward to the world’s most viewed sports event with enthusiasm and excitement of hoping to bring back the cup back home. Keeping this spirit amongst Indians high, the brand has taken an initiative of ensuring an interruption free viewing experience for the viewers to watch team India bring back the glory home through #LeAaoGhar campaign.
Through this short digital film, the brand focuses on the emotions of every Indian across varied walks of life, be it a school-going kid, an army officer or a corporate employee connected with their family (home) and reminiscing the moment spent with their loved ones. The film through different montages and visuals depict how students are eagerly waiting, employees leaving their office early and army men travelling back to the familiar comfort of their “Ghar”. All the instances showcase a common motive that is watching the World Cup together with their families back home. The campaign is novel in terms of concept, direction and storyboard and has been creatively planned with an objective that every Indian can have uninterrupted viewing of the World Cup and support team India in their objective to bring the cup back home after eight years.
As a part of World Cup campaign, Livguard is offering its consumers seamless viewing by giving a warranty extension by 8 months on purchasing inverters during this World Cup (31st May to 14th July, 2019). Also, the brand has taken initiative to tackle customer issues through call assistance on their toll free number (18001024138). With this offer, the customers can avail this service on any brand of inverter and inverter batteries during the World Cup season. If the customer’s problem cannot be resolved through the call assistance, a service executive from Livguard’s team will visit them wherever a service centre is located.
Commenting on supporting the team India at the World Cup 2019, Mr. Gurpreet Singh Bhatia, CEO, Livguard Energy Technologies Pvt Ltd. said, “Since the cricket fever is so high during the World Cup, we are delighted that we could contribute our bit through these initiatives. The campaign is designed keeping in mind the unity and enthusiasm that the nation bleeds during the World Cup. With #LeAaoGhar, we are supporting the spirit and fervor of every Indian towards encouraging team India to bring the cup home with pride.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
