MAM
IMCL’s HITS platform gets 16 new PayServices
MUMBAI: One Take Media Co (OTMC) has launched 16 new Pay Platform Services on NXT Digital , the Headend-In-The-Sky (HITS) platform ofIndusInd Media & Communications Ltd. (IMCL) – available to subscribers across India.
Consumers can now enjoy 16 Pay PlatformServices which includes HollywoodEnglish Movies, Kids , Cooking, K –World, K –Pop and Many more.
The consumer truly is the king today with multiple avenues of content consumption giving him more choices. Value added services (VAS) act as growth drivers in this respect.Globally, niche content acts as the core differentiator but in India, content differentiation is ruled out, so VAS has become the differentiator. VAS offerings are just add-ons to engage the customer and can help players increase their ARPUs (average revenue per user) moderately to significantly.
OTMC is one of the leaders in providing Value Added Services to DTH, OTT, Telecom and Cable industries .
OTMC founder Anil Khera said, “We are happy that IMCL has chosen to partner with One Take Media Co for their VAS. We are very delighted to offer diverse content in different genres which audience can watch and enjoy from the comfort of their homes.”
IMCL COONK Rouse added, “IMCL believes in providing the customer value for the money. We are happy to announce the launch of 16 Pay Platform Services on our HITS platform with continued partnership with One Take Media Co . We will continue to provide non-stop entertainment with varied genres to our consumers”
Brands
Madhurendra Malu appointed genesis vertical head at Hyundai
Hyundai taps luxury veteran to steer Genesis debut and growth
GURUGRAM: Hyundai Motor Company India has appointed Madhurendra Malu as vertical head for Genesis, tasking the seasoned auto executive with leading the luxury marque’s official entry and long term growth in the Indian market.
Based in Gurugram, Malu will oversee the brand’s end to end mandate, from luxury positioning and network strategy to crafting a high touch customer experience. The role puts him at the centre of Hyundai’s push to establish Genesis as a serious contender in India’s elite automotive segment.
He joins Hyundai after a short but high impact stint at JSW MG Motor India, where he served as head of sales and earlier as head of CEM and network development. During his time there, Malu helped build the MG Select premium retail format from the ground up. The initiative saw the appointment of 13 dealer partners and the launch of 15 showrooms across 14 cities, with spaces designed to feel more like art galleries than conventional car outlets.
In a farewell note to his MG colleagues, Malu described the experience as a defining chapter. He said the role demanded constant sprints from day one, spanning dealer development, marketing, sales, planning, strategy and execution. Despite the intensity, he called the journey deeply fulfilling and expressed pride in helping lay the foundation of a premium automotive brand in India.
Before MG, Malu held senior leadership roles at Škoda Auto Volkswagen India, where he led business and brand development as well as network expansion. He also spent over 16 years at Maruti Suzuki, rising through multiple regional and national sales roles, including commercial business head for the Nexa network in the southern region.
With experience across mass, premium and near luxury segments, Malu’s appointment signals Hyundai’s intent to treat Genesis not just as another launch, but as a carefully curated luxury play. As the brand prepares to enter the Indian market, all eyes will be on how this new captain steers the flagship.
