MAM
IMCL’s HITS platform gets 16 new PayServices
MUMBAI: One Take Media Co (OTMC) has launched 16 new Pay Platform Services on NXT Digital , the Headend-In-The-Sky (HITS) platform ofIndusInd Media & Communications Ltd. (IMCL) – available to subscribers across India.
Consumers can now enjoy 16 Pay PlatformServices which includes HollywoodEnglish Movies, Kids , Cooking, K –World, K –Pop and Many more.
The consumer truly is the king today with multiple avenues of content consumption giving him more choices. Value added services (VAS) act as growth drivers in this respect.Globally, niche content acts as the core differentiator but in India, content differentiation is ruled out, so VAS has become the differentiator. VAS offerings are just add-ons to engage the customer and can help players increase their ARPUs (average revenue per user) moderately to significantly.
OTMC is one of the leaders in providing Value Added Services to DTH, OTT, Telecom and Cable industries .
OTMC founder Anil Khera said, “We are happy that IMCL has chosen to partner with One Take Media Co for their VAS. We are very delighted to offer diverse content in different genres which audience can watch and enjoy from the comfort of their homes.”
IMCL COONK Rouse added, “IMCL believes in providing the customer value for the money. We are happy to announce the launch of 16 Pay Platform Services on our HITS platform with continued partnership with One Take Media Co . We will continue to provide non-stop entertainment with varied genres to our consumers”
