MAM
Aadyam Ties up with Paytm and Insider.in as its exclusive ticketing partners this season
MUMBAI: Aadyam, the theatre initiative helmed by the Aditya Birla Group, announced Paytm and Insider.in as its exclusive ticketing partners for this upcoming fifth season. Tickets for their plays are now live on both platforms.
Theatre lovers in Mumbai and Delhi will be able book tickets to world class productions of four outstanding plays by Aadyam, on Paytm and Insider.in. Since its inception in 2015, Aadyam has been breathing life into scripts, ideas and artistic visions. Curated by theatre veteran Shernaz Patel as Artistic Director, this initiative is known for its plays with big production value and colourful backdrops.
Aditya Birla Group, a Fortune 500 company, is one of India’s oldest, most established and respected business groups. Aadyam was conceptualized with a vision to foster the theatre scene in India by providing a platform where theatre groups could focus on their creative pursuits while leaving production-related tribulations in the trusted hands of this initiative.
This year, Aadyam has partnered with Paytm and Insider.in to bring a seamless ticketing experience for its fans and theatre goers. Over the last two years, Paytm and Insider.in have established themselves in ticketing for movies, live events and curated experiences. Fans can find tickets to the best in music concerts and festivals, comedy performances, sports including the IPL and international cricket, and discover new things to do with food festivals, flea markets workshops, treks, camping and thousands of curated finds.
Brian Tellis, Founder & Group CEO at Fountainhead MKTG, which manages Aadyam, said, “This being Aadyam’s fifth year, we wanted to reach out as many consumers as possible. Through our association with Paytm and Insider.in, we expect to reach a newer network of people who are avid followers of art, culture and theatre, as is the focus of this platform.”
Shreyas Srinivasan, CEO of Insider.In said, “Aadyam’s initiatives and productions have changed where theatre in India is today. We’re excited to collaborate with them and begin this new partnership.”
Aadyam’s fifth season kicks off with a rendition of Aaron Sorkin’s “A Few Good Men” opening on 20th July 2019, at St. Andrews Auditorium in Bandra. Tickets can be bought on Paytm and Insider.in.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
