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Sony Network communications partners with Taboola
MUMBAI: Taboola, the world’s leading discovery platform, today announced a strategic partnership with Sony Network Communications, a group company of Sony Corporation. Under the partnership, Sony Network Communications will integrate Taboola News into Sony News Suite services to bring a personalized editorial experience to their broad consumer base. The goal of the partnership is to enable Sony to bring personalized and relevant content from Taboola’s global network of premium publishers to News Suite services.
In addition to increasing user engagement, Taboola News creates a new revenue stream for Sony Network Communications and provides Taboola’s publisher partners with a new audience growth engine, all while supporting quality journalism. Sony Network Communications will integrate the Taboola News feed directly on the News Suite, surfacing relevant, personalized news and content from its network of premium publishers.
Mobile carriers and mobile device manufacturers are utilizing Taboola News to surface content directly into their devices and news apps from the nearly 50 markets around the world where Taboola operates. Taboola is able to leverage its AI-driven personalization engine to showcase content users are most likely to be interested in consuming next.
Through the partnership, Sony Network Communications and Taboola will enable premium publishers to share curated content in an immersive news reading experience with millions of people and diversify their dependency on traffic sources. For brands, Taboola provides the unprecedented opportunity to be recommended side by side to some of the most innovative journalistic publishers reaching larger audiences without the ties of walled gardens.
"Taboola’s advanced deep learning technology and in-depth knowledge of users' preferences makes them the perfect innovation partner for Sony News Suite. Their discovery platform allows us to provide our mobile users across 200 countries and territories as a way to discover new and exciting content fully integrated with our Android mobile experience,” said Makoto Ishii, General Manager at Sony Network Communications. "We're thrilled to be teaming up with Taboola to deliver dynamic new content to our readers."
“Our focus over the next 10 years is to help bring quality journalism and news to all devices, and drive hundreds of millions of people back to the open web. Mobile usage, in particular, is increasing with today’s users checking their mobile phones nearly 100 times a day,” said Adam Singolda, CEO and Founder, Taboola. With smartphones becoming increasingly prominent in day-to-day experiences from browsing to shopping, Taboola brings readers back to the open web strengthening today's publishers by granting them direct access to their audiences, in the same way SEO did over the last 20 years. There is a massive opportunity for premium publishers, advertisers and smartphone manufacturers alike to engage with these audiences in a way that is deeply personal and creates long-term digital relationships that are based on value and trust. We are honored to collaborate on the journey with Sony Network Communications, and power those ‘moments of next’ where users are open to discover things they may like and never knew existed.”
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
