MAM
Cinépolis’ launches its fun and vibrant mascot: The CinéBoy
MUMBAI: Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees, continually curates new interesting initiatives to delight their consumers. Taking this focus a step ahead, it launched a new and very special addition to the Cinépolis family- CinéBoy! The new mascot embodies and personifies Cinépolis’s ethos of fun and entertainment, making him the perfect guide for the patrons in their cinematic journey.
With the constant endeavor to introduce new engaging initiatives, CinéBoy- a young, vibrant and likeable mascot has been introduced to breathe life into the communication around cinema etiquettes on the big screen. CinéBoy, the new face of Cinépolis will be seen introducing all the dos and don’ts of the cinema including the announcements around national anthem, exits available, online booking and phone etiquettes to name a few.
Speaking on the landmark occasion of the mascot launch, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “One of the key focus for Cinépolis as a brand is constantly innovating to enhance the movie watching experience for our patrons. Our new mascot, CinéBoy has been designed to innovatively engage with our patrons to ensure a seamless movie experience and share the mandatory cinema announcements on the silver screen. I look forward to see our patrons enjoy the addition of this exciting new element in the Cinépolis experience.”
Brands today continually look out for new and different ways to connect with consumers. The newly created Cinépolis property, CinéBoy has been designed with the objective of creating an intimate connect with consumers through his vibrant and lovable personality. The mascot can also be leveraged by brands to innovatively communicate their announcements through cross promotions, associations etc.
The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.
We hope that you like the new initiative and that it will find space in your publication.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
