e-commerce
What customers ordered on Zepto in 2024
MUMBAI: What did India order online in 2024? At what time did they get shopping happy? Were there any quirky or weird things they ordered?
Quick commerce company Zepto gives us some insights into the shopping habits of India’s online consumers! Read on as some are sure to bring a smile to your face while others may get you to raise your eyebrows in alarm.
* A Chennai user ensured preparedness, ordering 481 condoms in 2024.(Did he also order Viagra?)
* A Hyderabad user’s 217 Eno packets were a spicy year’s MVP.
* Chennai’s pet lover stocked up with 5,234 quantities of pet food.
* In Kolkata, 96 packs of Tata Tea Gold kept someone caffeinated all year long.
* Bengaluru’s curd enthusiast led with 5,544 pouches of curd ordered.
* Gurugram’s spirituality shone, with 707 pooja essentials bought.
* Pune’s health-conscious customer ordered 768 carrots.
* Ghaziabad stayed cool, ordering 721 packets of ice.
* And yes, 481 watermelons found a home in Chennai—summer forever?
* 16,663 packs of Amul Masti kept spirits high.
What Kept You Up at Night (and Beyond)
* Over 20 million snacks were ordered between 12 AM and 4 am.
* Bengaluru showed self-care with 28,000 massagers ordered. (Hmmm…too much sitting at the desk coding or is it something else?)
* 85,000 stationery orders were placed late at night—midnight creativity, anyone?
What were you searching for?
o 6,000 searches for “friends” (we feel you).
o 877 searches for “sukoon” (same).
o 7 searches for “2 BHK” (you do you).
Veggie vibes:
o 900,000 karelas (bitter gourds), 130,000 lakh tindas, 7.7 million bhindis (okra), 2.3 million lauki, and 4 million baigans (egg plant) made their way to homes.
Combos that Made Us Laugh:
* Dumbbells + samosas: Strength and snacks in perfect balance.
* Pooja essentials + tonic water: Holy spirit, indeed.
* Food from Zepto Café + pressure cookers: Modern mealtime prep.
* Knives + Dettol: Safety first.
* Momos + chocolate syrup: A pairing no one saw coming.
Fun Facts from the Cities We Love
* Bengaluru: Ordered 825,000 roses and more than 400,000 condoms (What’s up with the city; are the techies’ hormones raging wild ?).
* Delhi: Loved their snacks with 1.2 lakh millions Magic Masala and over 800,000 mixer bottles (No wonder the city has so many accidents).
* Mumbai: Truly the city that never sleeps, ordering 3.15 million snacks between 12–4 AM.
* Our fastest delivery this year? 25 seconds.
* Delivery partners travelled 340 million km in total—equal to 8,000 times around the Earth.
* Scott from Delhi was the highest tipper, with ?58,000 in tips!
* And Ravi from Hyderabad? The king of indigestion relief, ordering 217 Eno bottles.
It takes all types to make this world right? Even when they order goodies! At least that’s what Zepto’s analysis of the shopping habits of Indians reveals.
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
