MAM
Logicserve Digital strengthens leadership team with multiple senior level appointments
MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has onboarded Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar to augment its capabilities across client servicing, creative, technology, campaign strategy, integrated marketing, and business development.
These multi-level leadership appointments align well with the company’s commitment to deliver best in class advisory and execution capabilities.
Commenting on the agency’s latest appointments, Logicserve Digital co-founder and CEO Prasad Shejale said, "The newly appointed leadership team will play an important role to drive the next phase of growth for Logicserve Digital. I believe this is the right time to scale up the business and bridge the gap between marketing and technological innovations through data-driven integrated digital marketing solutions. Our new team members will help us stay ahead of the curve with the skillset and expertise they bring to the table. We look forward to keep up the momentum by delivering the promise of quality work and helping our clients be ready for the surfeit of opportunities that are opening up due to growth in digital space.”
Dhirendra Singh has a rich experience of over 24 years in creative development, creative strategies, managing creative assets and out-of-the-box conceptualisation. His last stint was with JWT as VP – digital production.
Anshuman Misra is an alumnus of Symbiosis Institute of International Business and comes with an experience of over 22 years. In his previous roles, misra has worked as COO of Couponraja.in and has co-founded one of the world’s first Citizen Journalism powered Online News Portal, Merinews.com.
Shantanu Bhattacharyya comes with more than 20 years of experience across sectors including FMCG, media, home services, social enterprise, consumer durable in India and abroad. He has prior experience of working with brands including Eveready Industries, Godrej Consumer Products Limited, Radiocity 91.1 FM, Fever 104 FM, Beximco and Labournet Services.
Priti Kende is an IT professional with more than 20 years of experience. She has worked in various domains including banking, data warehousing, manufacturing, media & entertainment, etc. In her prior job roles, she has worked with companies including LTI, Mastek, and Kale Consultants.
Kaustav Mukerji comes with more than 13 years of experience dedicated to digital and integrated marketing. He began his career with Google as part of their founding team in Gurgaon. He has held multiple key positions across brand as well as agency side. In his previous roles, he has worked with companies like Bharti Airtel, Canara HSBC, GroupM, Omnicom Media Group, Starcom MediaVest Group and has managed brands across varied verticals.
Ashwani Kumar comes with over 9 years of experience in ad-tech. In his previous roles, he has managed the performance business portfolio for both domestic and overseas clients. He has a strong background of being a key media buyer and digital strategist for high revenue advertisers in India with great partner management capabilities.
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33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
