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OTMC Forays into Bhojpuri Content
MUMBAI: One Take Media Co. has 500+ hours of Bhojpuri content. OTMC library includes Hollywood Bhojpuri Action (Bhojpuri Dubbed), Original Bhojpuri movies and Bhojpuri songs.
OTMC has more than 150 Bhojpuri titles like Dadagiri, AuratKhilonaNahi, AajKe Karan Arjun and many more. Also, they have a library of more than 1000 Bhojpuri Songs, which includes songs of the famous artists like Manoj Tiwari, Udit Narayan and the like. Bhojpuri Hollywood Action includes famous Hollywood titles dubbed in Bhojpuri.
OTMC is continuously taking efforts to create a huge library of Bhojpuri contentconsidering the increasing demands of people consuming content in Bhojpuri. List of the artists include Manoj Tiwari, Ravi Kishan, Madan Lal Yadav, Kesari Lal Yadav, Dinesh Lal Yadav, Pawan Singh and many more.Bhojpuri Hollywood Action including famous Hollywood titles dubbed in Bhojpuri is also part of OTMC’s Content Library.
Research shows that Bihar and UP alone covers almost 25% of the total population in India, which actually makes a huge target viewer base to focus upon. Also, according to Economics Times Apr 2019, Bihar registered the highest growth in internet users across both urban and rural areas, registering a growth of 35 percent over last year.
With the growth of Internet usage, a great opportunity comes in for the digital platforms to explore the demand in a totally untapped market. The consumption of Smart Phones and internet accessibility has increased the demand for Bhojpuri content to a great extent. And hence, the demand for Bhojpuri Content is increasing.
Bhojpuri is a language which is spoken in Bihar, parts of UP, Jharkhand and at many more places. One might find a Bhojpuri speaking viewers in almost every part of India. But along with it, you would find a chunk of population in many parts of the world which speaks Bhojpuri. For example, Nepal, India, Mauritius, Jamaica, Caribbean, South Africa, and Fijito name a few. Hence to cater to these ever increasing demands, OTMC has created its own Bhojpuri library of songs and movies.
Shamoly Khera, Director of One Take Media Co. said, “An opportunity has just arrived and knocked our door by itself. All we had to do was to be there at the right time. And I think now is the time when Bhojpuri market is going to take high leap. Demand is already created, we are here with our supply.”
One Take Media Co. (OTMC) has always been inclined toward regional content and hence their content is available in more than 10 languages. These includes Indian and Foreign languages at the same time. English, Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati, Bhojpuri, Korean, Spanish and more.
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
