MAM
OTMC Forays into Bhojpuri Content
MUMBAI: One Take Media Co. has 500+ hours of Bhojpuri content. OTMC library includes Hollywood Bhojpuri Action (Bhojpuri Dubbed), Original Bhojpuri movies and Bhojpuri songs.
OTMC has more than 150 Bhojpuri titles like Dadagiri, AuratKhilonaNahi, AajKe Karan Arjun and many more. Also, they have a library of more than 1000 Bhojpuri Songs, which includes songs of the famous artists like Manoj Tiwari, Udit Narayan and the like. Bhojpuri Hollywood Action includes famous Hollywood titles dubbed in Bhojpuri.
OTMC is continuously taking efforts to create a huge library of Bhojpuri contentconsidering the increasing demands of people consuming content in Bhojpuri. List of the artists include Manoj Tiwari, Ravi Kishan, Madan Lal Yadav, Kesari Lal Yadav, Dinesh Lal Yadav, Pawan Singh and many more.Bhojpuri Hollywood Action including famous Hollywood titles dubbed in Bhojpuri is also part of OTMC’s Content Library.
Research shows that Bihar and UP alone covers almost 25% of the total population in India, which actually makes a huge target viewer base to focus upon. Also, according to Economics Times Apr 2019, Bihar registered the highest growth in internet users across both urban and rural areas, registering a growth of 35 percent over last year.
With the growth of Internet usage, a great opportunity comes in for the digital platforms to explore the demand in a totally untapped market. The consumption of Smart Phones and internet accessibility has increased the demand for Bhojpuri content to a great extent. And hence, the demand for Bhojpuri Content is increasing.
Bhojpuri is a language which is spoken in Bihar, parts of UP, Jharkhand and at many more places. One might find a Bhojpuri speaking viewers in almost every part of India. But along with it, you would find a chunk of population in many parts of the world which speaks Bhojpuri. For example, Nepal, India, Mauritius, Jamaica, Caribbean, South Africa, and Fijito name a few. Hence to cater to these ever increasing demands, OTMC has created its own Bhojpuri library of songs and movies.
Shamoly Khera, Director of One Take Media Co. said, “An opportunity has just arrived and knocked our door by itself. All we had to do was to be there at the right time. And I think now is the time when Bhojpuri market is going to take high leap. Demand is already created, we are here with our supply.”
One Take Media Co. (OTMC) has always been inclined toward regional content and hence their content is available in more than 10 languages. These includes Indian and Foreign languages at the same time. English, Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati, Bhojpuri, Korean, Spanish and more.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
