MAM
Bobble AI vows to dodge plastic this Independence Day
MUMBAI: Bobble AI, a leading startup in the technology space announces the onset of their new campaign #AzadiPlasticSe.
Single-waste plastic usage is a very big contributor to the phenomenon of climate change, adversely affecting all life on earth. As a result of inefficient plastic disposal, average temperatures are increasing, ice caps are melting, sea levels are rapidly rising, and flora and fauna is at risk. Climate change could also affect the GDP per capita and shrink by nearly 10% by 2050, and Earth will no longer be able to sustain life. Reports have suggested that there are only 18 months left for us to act if we want to save the planet. Anything more, and the damage will be irreversible.
Hence, this Independence Day, Bobble AI pledges not to use single-use plastic and help instil this value in their employees and consumers to make the environment plastic-free. The campaign aims to create a sound noise on the belief that a change begins from within.
To initiate the campaign, all the members of Bobble AI took an oath to make their office, home and life everywhere independent from single use plastic materials. For the move towards this green initiative, Bobble AI has announced a ban on all single use plastic items at work. A Bobble Green Starter Kit will be given to each employee to help them kick off this practice. The kit includes a cloth bag, a wooden straw and comb, a bamboo toothbrush, specialized Bobble stickers, assorted seeds, and a steel water bottle.
For more about Bobble AI’s green campaign, watch their oath here:
Commenting on this campaign, Ankit Prasad, CEO and founder, Bobble AI says “We at Bobble AI, offer innovative solutions to make communication more fun and personal. As a responsible business entity, we aim to assimilate sustainability in every possible manner. By contributing our bit to abolish plastic, it is a step towards promoting a green culture at the workplace. We look forward to add and support more such initiatives in the future!”
MUMBAI: Not every bright idea lights up the room, sometimes it’s the wrong wattage turning your cosy nook into a glaring interrogation cell. Crompton Greaves Consumer Electricals Ltd. is flipping the switch on that mindset with its fresh integrated campaign, ‘Every Space Bright & Right with Crompton Lights’, unveiled on 18 February 2026. The core message? Homes aren’t one-trick ponies anymore, they’re offices, chill zones, kitchens, and entertainment hubs yet lighting decisions still boil down to “brighter is better”, leaving glare, shadows, and mismatched vibes in their wake.
The campaign calls out the overlooked truth, every space deserves illumination that fits its purpose, not a blanket blast of lumens. It nudges consumers away from generic brightness towards thoughtful choices that enhance comfort, mood, and function whether warm decorative glow for family dinners, focused task lights for cooking, softer ambient for bedrooms, or welcoming outdoor spots for the entrance.
Crompton Greaves Consumer Electricals Ltd. chief marketing officer Tanmay Prusty put it plainly, “At Crompton, we start with a clear understanding of how consumers live today. Homes are no longer static spaces, they have become workplaces, entertainment hubs, and places to unwind. Yet, lighting is still often chosen only on the basis of brightness. Through this campaign, we are encouraging consumers to think beyond brightness and choose lighting that is aligned to the purpose of every space.”
To hammer the point home, Crompton dropped a striking short film crafted with generative AI. It opens on familiar domestic scenes dinner chaos under harsh overheads, dim entrances that feel unwelcoming then rewinds the tape with purpose-matched upgrades, balanced living-room warmth, kitchen precision, bedroom calm, and outdoor flair. The reel wraps with product highlights and the tagline, driving home how Crompton’s broad indoor-plus-outdoor portfolio (think advanced features, intuitive designs) can transform everyday experiences.
Amplification is going big, digital, OOH, print, cinema, influencer tie-ups, plus eye-catching large-format branding at key South India airports. It’s a full-court press to reach urban and emerging households rethinking their lighting game.
Whether you’re binge-watching in the dark or squinting over a recipe, this campaign’s reminder is spot on: the right light doesn’t just brighten a room, it makes the space feel right. In a world of smart homes, why settle for dumb lighting?
