iWorld
Netflix sees 83% rise in price-related search after India-specific plan
MUMBAI: SEMrush, the online visibility management and content marketing SaaS Platform, recently conducted data analysis on three most trending media services in India – Netflix, Amazon Prime, and Tata Sky. The case study revealed amazingly interesting facts regarding the growth of traffic from different devices and an increase in the search volume. Netflix Subscription is the most searched keyword in the time duration from Jan 2018 to July 2019. After the announcement of Netflix’s new subscription plan for India, its price search volume increased swiftly by 83% between June 2019 and July 2019. Besides, Amazon Prime Subscription stands as the second most searched keyword with an average search volume of 6,878.9.
On the other hand, Tata Sky’s app has the highest searched volume of 44,826 during the same time duration. Tata Sky has the smallest traffic volume, but it has shown a tremendous year-on-year growth counting to 293 per cent. Wherein, Netflix witnessed a 146 per cent growth in its traffic volume after Tata Sky. Interestingly, Amazon Prime enjoys the biggest traffic volume from India, but its year-on-year growth is merely 70 per cent.
The desktop traffic to Netflix and Amazon Prime Video in July was 11,138,893 and 13,593,504 respectively. Both the media services have grown by 36 per cent in July 2019 as compared to the previous month. Netflix shows the biggest growth of mobile traffic (15.6 per cent) between June 2019 and July 2019, after it announced its new subscription plan, however, Tata Sky and Amazon still are bigger in numbers of mobile device traffic counting to 7,537,672 and 12,290,142 respectively as compared to Netflix’s traffic count 6,244,056.
“Netflix, Amazon Prime, and Tata Sky are the new age media services which are giving tough competition to each other. All three of these media services are significantly attracting Indian audiences for the subscription with interesting packages. The data revealed in the study is self-explanatory for their accelerating popularity amongst viewers. According to this case study by SEMrush, Indian audiences are inclining more towards Netflix’s subscription in last couple of months, all credits to its interesting subscription plan,” SEMrush international market Fernando Angulo said.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
