MAM
Wonderchef partners with Social Beat to expand their brand presence via digital
Wonderchef, one of India’s leading kitchenwarebrand,has partnered with Social Beat – a top digital marketing solutions company – to build a strong brand through the digital platform. As per the mandate, Social Beat will manage the digital communication, including videos, social media and more, across various product verticals of the brand in order to reach its target audience. Wonderchef wants to leverage digital marketing to present informative content around cooking and engage with consumers who want to upgrade their culinary skills.
To keep up with the going-on-a-binge trend of TV shows and food consumption, Wonderchef has been focusing on putting various products from their line that help with healthy living. One of them is Wonderchef’s line of Air Fryers that help keep your binge-eating at bay. By posting relatable content on their social media pages, including one that joins in on the excitement over the return of Netflix’s TV show ‘Sacred Games’, these social posts have been a huge hit among all youngsters, garnering high engagement among their target audience.
Commenting on this partnership and digital initiatives for Wonderchef, Panisa Shah, Social Beat’s Creative Head said, “With an icon such as chef Sanjeev Kapoor spearheading Wonderchef, which is revolutionizing the way we look at cookware and kitchen appliances, we are excited to partner with them in their digital journey. We have vibrant plans to build a healthy cookware brand digitally through creatively curated social content and engaging video formats, which will be instrumental in positioning the brand as the go-to cooking expert that makes cooking simple, tastier and convenient for everyone.”
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
