MAM
Estée Lauder India launches double wear fall 2019 Campaign featuring Global Spokesmodel Diana Penty
MUMBAI: Estée Lauder India launches the new Fall 2019 global campaign for Double Wear Stay-in-Place Makeup featuring global brand spokesmodel and Bollywoood actress, Diana Penty. This is Diana’s first global campaign since signing with Estée Lauder India in December 2018 and features Diana alongside fellow Estée Lauder global spokesmodels, Grace Elizabeth, Joan Smalls, Anok Yai, Fei Fei Sun and Carolyn Murphy. The campaign highlights the concept of ‘Wear Confidence’ by showcasing Double Wear’s extensive benefits and shade range and will launch in India in September.
First introduced in 1997, Double Wear Stay-in-Place Makeup remains Estée Lauder’s #1 liquid foundation, providing women with the unstoppable confidence to be flawless all day. With over 40 shades for every Indian woman, this cult-favorite liquid foundation is proven to deliver 24-hours of long-wear for flawless, even coverage and a natural matte finish.
So, when non-stop days call for non-stop wear, this oil-free, oil-controlling, waterproof makeup has serious staying power, even through sweat and humidity, to give you all-day confidence. Choose your shade of flawless, #WearConfidence.
Benefits include:
• 24-hour wear
• Medium-to-Full Buildable Coverage
• Natural Matte finish
• Oil Free
• Oil & Shine Control
• Sweat and Humidity resistant
• Transfer-resistant
• Waterproof
• Stays color true
• SPF10
• Fragrance-free
• Dermatologist and ophthalmologist tested
• Non-acnegenic
Estée Lauder’s new Double Wear Stay-in-Place Makeup campaign will be seen across digital and in-store platforms in India from September 2019.
Double Wear Stay-in-Place Makeup retails for INR 3600 for 30 ml, the Double Wear Stay-In-Place foundation is available at all Estée Lauder stores nationwide, Sephora, Nykaa Luxe, Shoppers Stop and online on Nykaa, Myntra and Sephora.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
