MAM
ACT Fibernet launches new Gaming Pack subscription for customers, forays into growing Indian gaming industry
MUMBAI: ACT Fibernet, India’s largest fiber-focused wired broadband ISP (Internet Service Provider), today announced the launch of special ‘Gaming Packs’ for customers. As part of the company’s brand philosophy “Feel the Advantage”, ACT Fibernet with the new offering aims to delight gaming enthusiasts with superior gaming experience through incredibly fast internet speed, optimized routing that delivers low pings and superior network infrastructure that reduces packet losses and jitters.
The Gaming pack is a subscription service for gamers that will be made available in two variants – A-Game Basic(monthly) and A Game Ultra (6 month variant) and is built with many first-to-India features.
Speed on Demand – Launching for the first time in India –gaming pack subscribers can improve their plan speed on demand through their “SpeedBoost” feature. This feature when activated by the customer through the ACT Application or Website, will boost his speeds to 300 Mbps in instantly that will enable downloading large gaming updates or multiplayer gaming with friends among others.
Data Boost – To ensure that gamers and streamers always have sufficient data when downloading gaming updates or live streaming, gaming pack subscribers will get additional data of 200 GB/ month on A-Game Basic pack and 1800 GB added one-time with a validity of 6 months for A-Game Ultra pack
Partner Benefits – To enable the best gaming experience for its subscribers, ACT is bringing attractive offers across gaming eco system via gaming partners – Zotac Gaming for Gaming GPUs, Western Digital for gaming Storage devices, Games the shop for discounts on FIFA 20, Marvels Avengers, Cyber Punk 2077 etc, Western Digital among others. (Details below)
In-game rewards – Another first in India, ACT Fibernet is tying up with gaming publishers to offer special in-game benefits such as faster level ups, performance boosts, access to higher skill levels, discounted purchases from publishers upon signing up via the gaming pack. (Details below)
The Gaming Pack will be available beginning 18 September 2019 across all the cities ACT Fibernet has presence in. A- Game Basic will be available to users at Rs.500 + GST and A-Game Ultra comes at price of Rs.2000+GST.
ACT Fibernet – World of Warship Partnership
In conjunction to the company’s new offering, ACT Fibernet has partnered with Wargaming, a Cyprus-based gaming powerhouse to launch the World of Warship title for the first time in India.
Wargaming has over 200 million registered users and is a pioneer in Free-To-Play industry with over 50 industry awards. Wargaming is now bringing World of Warships to India with ACT Fibernet.
ACT Fibernet has worked closely with Wargaming to bring exclusive in-game rewards, skills and level-ups, that will delight gamers as part of its World of Warships launch in India. ACT Fibernet has also worked closely with World of Warships to optimize routing to World of Warship servers to provide best gaming experience on ACT Fibernet network. Additionally, for the first time, World of Warships has designed and incorporated exclusive ACT Fibernet branded camouflages that will be available for gamers to use in their gameplay. Other gaming pack benefits within the World of Warships game includes exclusive ACT Fibernet branded containers, flags, patches and customizations, in-game credits, doubloons and other discounts.
Speaking on the partnership, Ravi Karthik, Head of Marketing, Atria Convergence Technologies Ltd said, “ACT Fibernet is known to provide the best gaming experience with high speeds, low latency and negligible packet losses. With the gaming industry in India now beginning to grow we believe our proposition of a gaming pack puts together in one place what the customer wants – speeds, data, low pings, in game benefits and offers will meet the needs of gamers and enable a delightful gaming experience”.
We are extremely excited to partner with World of Warships for their India launch. The rich multi-player experience with strategies and quasi real battles provide for great gaming experience which can be enjoyed by diverse age groups. Together we will work to build gaming in India and World of warships to a huge success” he further added.”
Commenting on the association, Victor Bardovsky, Global Publishing Director for World of Warships, Wargaming said, “We are very pleased that from now on Indian gamers will get to enjoy even better and richer World of Warships experience. As one of the leading free-to-play games, we knew the potential and challenges of the local market, therefore we recognized ACT Fibernet as a reliable partner who understands the growing needs of Indian gaming audience. By working together and sharing our experiences, we hope to spread the passion for naval history among players in India, one of the leading naval powers of the modern age.”
The below table captures the in-game rewards on the World of Warships title: –
|
Recurring Benefits from WOWs per month |
A-Game Basic 1 month |
A-Game Ultra 6 Months |
|||
|
Monthly Items |
Quantity |
Quantity |
|||
|
Doubloons |
250 |
750 |
|||
|
Premium Account |
30 days |
180 days |
|||
|
Credits |
3,000,000 |
4,500,000 |
|||
|
Special Flags |
10 |
24 |
|||
|
Eco Flags |
25 |
75 |
|||
|
ACT camouflages |
50 |
100 |
|||
|
One-Time Benefits from WOWs on activation |
A-Game Basic 1 month |
A-Game Ultra 6 Months |
|||
|
Tier 3 Premium British Destroyer- HMS Campbeltown |
1 |
1 |
|||
|
Tier 5 Premium American Battleship- USS Texas |
X |
1 |
|||
|
Tier 3 Techtree American Cruiser- St. Louis |
1 |
1 |
|||
|
Tier 3 Techtree Japanese Cruiser – Tenryu |
1 |
1 |
|||
|
Tier 3 Techtree German Battleship- Nassau |
1 |
1 |
|
Benefits* |
A-Game Basic 1 month – Rs 500 |
A-Game Ultra 6 months- Rs 2000 |
|||
|
Data Boost |
200 GB per month |
1800 GB one time |
|||
|
Speed Boost |
300 Mbps |
300 Mbps |
|||
|
World of Warships |
In-game rewards worth Rs 1000 per month |
In-game rewards worth Rs 2000 per month |
|||
|
Zotac |
Coupons worth Rs 1000 |
Coupons Worth Rs 1000 |
|||
|
Games the Shop |
Coupons worth Rs 350 per month on FIFA 20, Cyberpunk 2077, Marvels Avengers etc |
Coupons worth Rs 350 per month on FIFA 20, Cyberpunk 2077, Marvels Avengers etc |
|||
|
Western Digital |
Coupons worth Rs 500 |
Coupons worth Rs 1000 |
|||
|
Total Benefits |
3850 |
25700 |
|||
|
Pack Price |
500 + GST |
2000 + GST |
MAM
Publicis Groupe India launches data-led influencer platform ‘Influential’
A new platform, a seasoned hire and an ambitious plan to bring discipline to India’s booming but chaotic creator economy.
MUMBAI: Influencer marketing in India is big, messy and, for most brands, maddeningly hard to measure. Publicis Groupe India has decided it has had enough of that and is moving to fix it.
The advertising giant has launched Influential, its global creator marketing solution, in India, pairing the rollout with the appointment of Diwaker Chandani as managing partner for Influential India. The brief is blunt: drag influencer marketing out of the spray-and-pray era and into one defined by data, accountability and results that actually show up on a balance sheet.
A fragmented market ripe for disruption
India’s influencer ecosystem has scale in abundance. What it lacks is maturity. Measurement standards are inconsistent, creator databases are riddled with duplication, and brands remain dangerously hooked on organic reach, a strategy that flatters vanity metrics while delivering uncertain commercial returns. Chandani, who brings nearly two decades of experience across digital platforms and media, puts it plainly. “The ecosystem has scale, but not maturity,” he says. “By combining data-led audience intelligence with creator ecosystems and media amplification, we aim to build a model that delivers measurable and repeatable outcomes.”
It is a diagnosis that Publicis Groupe is staking serious infrastructure on. Influential is anchored in the group’s Connected Identity system, which maps consumer profiles to enable more precise audience targeting and creator selection. Layered on top are the Captiv8 platform and Influential’s global creator network, giving brands the tools to plan, activate and measure campaigns across the full funnel, from awareness down to commerce, rather than treating each influencer post as a standalone act of faith.
The hire
Chandani is not an unfamiliar face in the industry. He has held senior roles at Meta, Zee Entertainment and the Network18 Group, working across creator partnerships and content-led media strategies. His mandate at Influential India is to integrate data, creators, media and commerce into a unified framework and to build the team and client roster to scale it.
Anupriya Acharya, chief executive of Publicis Groupe South Asia, frames the launch as a response to a market that has grown faster than its own infrastructure. “The channel has reached scale, but lacks a unified, data-led foundation,” she says. “With Influential, we are moving from a creator-first approach to a cohort-first, identity-led model powered by Connected Identity.” The integration of creators, media and commerce, she adds, will enable more precise and scalable outcomes for brands.
Why now
The timing is deliberate. Influencer marketing in India is expanding rapidly, fuelled by cheap data, a vast and young social-media audience, and brands increasingly willing to redirect budgets away from traditional media. But growth without governance has created a market where consistent returns remain elusive and accountability is largely aspirational. Publicis Groupe is betting that the industry’s next phase belongs not to whoever has the biggest roster of creators, but to whoever can prove, with hard numbers, that those creators are actually shifting product.
The old model of picking a popular face, posting a reel and hoping for the best is running out of road. Influential is Publicis Groupe India’s wager that the future belongs to the spreadsheet as much as the selfie.
