iWorld
ZEE5 partners with sunburn
MUMBAI: ZEE5, India's fastest growing Contech brand partners with Sunburn, Asia’s biggest Electronic Dance Music Festival to share exclusive interviews, behind the scene moments and premiere performances of Sunburn Season 13 on the Zee5 platform.
Currently in its thirteenth edition, Sunburn kickstarted last weekend with a power packed performance by American rapper, singer and songwriter Wiz Khalifa in Mumbai and Delhi. Sunburn will continue to host Arena performances across cities viz. Mumbai, Pune, Delhi, Hyderabad, Bangalore and Pune to eventually culminate with its popular flagship annual property which will take place in Goa from 27 to 29 December 2019.
Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. ZEE5 subscribers can now watch all this action packed entertainment from the comfort of their home.
Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India, said, “We got a fantastic response from our audiences last year, encouraging us to take forward our collaboration with Sunburn yet again. We believe we complement each other. We have each established ourselves as the go-to destination for entertainment in our respective genres. This association, we believe, will be a wonderful value-add for our subscribers in the age-group of 18 to 34 years of age, a key demographic of our base.”
Karan Singh, Chief Operating Officer, Percept Live commented, “We are thrilled to partner with ZEE5. Both Sunburn and ZEE5 have changed the dynamics of the Media & Entertainment domain and emerged as popular platforms for Millennials today. Sunburn has continually strived to scale up its innovation and entertainment quotient year on year inclusive of the best artist line-up, state-of-the-art technology and a wide range of experiential activities to provide fans with a larger than life wow experience, Our partnership with ZEE5 will definitively raise the bar and offer music aficionados an online entertaining musical experience like never before.”
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 80+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
