MAM
TATA Motors’ Harrier launches inspiring initiative on ‘International Day of Sign Languages’
MUMBAI: In a nation that is united by various facets such as National Anthem, sports, and even Bollywood; it is significantly divided by various languages. India has more than a hundred different languages but, unfortunately, sign-language is not one of them. It is the least adopted language by the government and its citizens.
With the objective of spreading awareness about the adoption of sign language as a means of communication and to encourage equality, India’s largest automobile manufacturer TATA Motors – PVBU (Passenger Vehicle Business Unit), for its brand Harrier (positioned as #AboveAll), partnered with WATConsult, the digital and social media agency from Dentsu Aegis Network launched a video marking the International Day of Sign Languages.
The video titled #LanguageOfHumanity, showcases the story of a family that hires a deaf-mute housekeeper and how the couple positively encourages her and support her, by stepping up to learn the ‘sign-language’ along with her to communicate.
TATA Motors’ Vivek Srivatsa, Head of Marketing, PVBU commented, “Harrier is positioned as an SUV that’s #AboveAll and in line with this, we encourage to normalize the usage of sign language and elevate its importance as a means of communication, in order to induce inclusivity in the society for the deaf and mute community. Using the hashtag of #AboveAll, the brand’s gripping storyline certainly makes a mark and pushes the message that the power in the language of humanity is truly #AboveAll.”
Commenting on this, Rajiv Dingra, Founder and CEO, WATConsult said, “As the automobile giant has always had a progressive approach towards the growth of the society at large, this International Day of Sign Language, the brand wanted to inculcate the #LanguageOfHumanity among all. The video subtly aims to spread a word about the importance of accepting ‘sign-language’ just like the other spoken languages in the country. This video takes ahead the brand’s philosophy of positioning its flagship product, Harrier, #AboveAll in its true sense.”
International day of signs language day is globally commemorated on 23rd September 2019. The Convention on the Rights of Persons with disabilities recognizes and promotes the use of sign languages. It makes clear that sign languages are alike to other spoken languages.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
