MAM
Himalaya Quista PRO Partners with the biggest Bollywood action entertainer “WAR” for a Co-Branded Campaign
MUMBAI: The Himalaya Drug Company, India’s leading wellness company, partners with “War”, the most-awaited and biggest action entertainer that Bollywood has ever produced, starring the best action superstars of India, Hrithik Roshan and Tiger Shroff, as a promotional partner for its whey protein brand, Quista PRO.
By associating with War featuring these incredible action stars, the brand is bringing alive the power of strength, stamina, and endurance to the audience. Through the co-branded promotional video, Himalaya Quista PRO aims to further encourage viewers to handle everyday ‘Wars’ like ‘Pros’ and emerge as winners. In the movie also, both the stars will be seen pushing their limits to pull off never-seen-before action stunts to entertain the audience and showcase “survival of the fittest” in its true sense!
Himalaya Quista PRO is manufactured to meet the needs of fitness enthusiasts. The power-packed advanced whey formula comes with the combination of naturally rich amino acids, a blend of 3 forms of whey (WPC, WPI, WPH), and traditional botanical ingredients like Ashvagandha, Hadjod, and Pomegranate, thus providing optimal benefits for overall fitness.
“Himalaya Quista PRO is extremely happy to associate with Yash Raj Films as a promotional partner for the movie, WAR. With everyone getting increasingly health conscious these days, fitness among people has been on a rising curve in India. Our latest proposition, “Himalaya Quista PRO, Powering the Stars of War!” brings to life a unique combination of wellness and strength to fight the toughest battles with the strongest muscles. With both Hrithik and Tiger being fitness enthusiasts, they perfectly fit and symbolize our brand’s vision. Quista PRO provides a balanced blend of high-quality proteins and nutrients to regular fitness enthusiasts and individuals with a healthy and active lifestyle,” said Mr. Philipe Haydon, CEO, The Himalaya Drug Company.
Commenting on the association, Mr. Jayesh Kishanchandani, Associate Vice-President, Talent & Brand Partnerships – Yash Raj Films, said, “We are glad to have partnered with Himalaya Quista PRO to promote our upcoming action movie, War, as the overarching visuals and theme of the film fits seamlessly with Quista PRO’s concept of being fit and ready for challenges. We are looking forward to the response to the co-branded promotion campaign from the audience and hope our film receives love and appreciation and the heroes will be able to encourage more people to achieve their target of overall fitness and well-being.”
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
