GECs
Viacom18 launches Har Din Diwali campaign with exclusive pricing for COLORS & COLORS Kannada
MUMBAI: Spreading the cheer this festive season, Viacom18 announces a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each. In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point. As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of Rs 19 to Rs 12 per month each.
Commenting on the initiative, Viacom18 group CEO & MD Sudhanshu Vats said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’will further empower our consumers to access their favourite shows at a more affordable price point.”
In addition to the celebratory pricing, the festive season will also witness the channels showcasing marquee properties such as Bigg Boss 13, Bigg Boss Kannada, ChhotiSardarni, Shakti, Khatron KeKhiladi,AgniSakshi, Lakshmi Baramma, Mangala Gowri Maduve, amongst others.
Viacom18 had introduced a pioneering awareness building campaign during the implementation of New Tariff Order, titled ‘Ek Me Hai More Yahaan’ that advocated the comprehensive value for money that the ‘COLORS Wala Value Plus Pack’ provided to its viewers. The campaign had also successfully highlighted the clear concerns of the consumers over the rising costs of entertainment channel packages across genres by defining the strategy of the network wherein all the bouquets across Hindi, English and Regional entertainment were packaged in a manner to help the viewers keep their monthly budgets in check.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
