iWorld
MX Player announces 20 new originals by March 2020
MUMBAI: Bringing viewers stories that matter, stories that are authentic and powerful narratives that evoke emotion – the brand has now announced 20 new originals by March 2020, making it a colossal 35 originals by the end of the business year.
Hosting one of the largest collections of premium content available for video on demand in India, the platform has 1,50,000 hrs of “Everytainment” including content from their partners like SonyLIV, Applause, HoiChoi, SunNxt, TVF, Radio Mirchi, Dice Media and Arre amongst others.
Elaborating on the same, MX Player CEO Karan Bedi said, “To bring alive our next slate of amazing originals, we have collaborated with writers and directors par excellence, a stellar talent pool of superlative performers and stories which are a class apart! With our scale and penetration that is unparalleled in India, we truly have succeeded in building an entertainment ecosystem with widespread appeal.”
Here’s a look at some of its marquee properties for the year.
This November, fans will be treated to a musical extravaganza like none other with the launch of Times of Music which features the who’s who of the music world as a part of the show – including Vishal-Shekhar, Bappi Lahiri, Salim-Sulaiman, Pyarelal-ji, Amit Trivedi, Rajesh Roshan, Agnee, Euphoria, Indian Ocean, Shantanu Moitra and Amaal Malik just to name a few. This series heroes a never-seen-before concept where each episode features two legends – veteran composers and new age artistes – performing their renditions of each other’s most celebrated songs.
An ode to Indian weddings and the shaadi season is an MX Original Series ‘Shaadi Fit’ that traces the journey of 4 young couples who are put through an intensive journey to turn into the best shape of their lives physically, mentally and emotionally for their wedding day.
Investing in regional content across genres and languages, MX Player adds ‘Ek Thi Begum’ and ‘Samantar’ to its Marathi slate. The former is a thrilling revenge drama where a woman, pushed to the brink emerges as a dominant force to avenge her lost husband while ‘Samantar’ is another ambitious regional project featuring the superstar of Marathi cinema – Swapnil Joshi in the lead. The brand is also dabbling with 2 Bhojpuri shows – ‘Madhuri Talkies’ and ‘Runaway Lugaai’, while the Tamil slate brings you the most awaited series by National Award-Winning Director – Gautham Vasudev Menon – ‘Queen’.
‘Call it Magic’ is a crime thriller which stars acclaimed performers like Ranvir Shorey, Akshay Oberoi, Shweta Basu Prasad and Mrinmayee Godbole as the leads and its next is a relationship drama about love in your 20s, 40s and 60s – ‘Pawan and Pooja’ which features an ensemble cast including Mahesh Manjrekar, Deepti Naval, Gul Panag and Sharman Joshi amongst others.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
