Brands
Hair care sector joins top 5 sectors advertising on TV in Q2’2019: TAM AdEx
MUMBAI: Personal Care/Personal Hygiene products became the top sector to advertise on Indian television in the second quarter of 2019, recording a growth of 23 per cent in ad volumes, a latest TAM AdEx data reveals. It ranked second in the first quarter, commanding 18 per cent of the ad volumes, which grew to 21 per cent in the second quarter.
Food & Beverages, despite recording a growth of 5 per cent in ad volumes, slipped a spot to rank second in the second quarter of 2019. It also recorded one per cent loss in ad volumes in the quarter.
Hair care joined the list of top performers on number 5, with a 17 per cent increase in the ad volumes as compared to q1’2019. It had a six per cent share of the ad volumes.
The top three categories to advertise on television during quarter 2 of 2019, from the personal care sector were toilet soaps (34 per cent), toothpastes (15 per cent), and perfumes (10 per cent).
In food & beverages, the top three performing categories, based on ad volumes on TV, were milk beverages (12 per cent), chocolates (9 per cent), and aerated soft drinks (7 per cent).
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
