MAM
India wins ICC T20 World Cup 2024: Coca-Cola India and ICC feature made in India recycled PET flag
Mumbai: In the thrilling conclusion of ICC Men’s T20 World Cup 2024 held in the USA and the West Indies where India truly emerged victorious, by winning the prestigious tournament. Coca-Cola India and the ICC once again brought a refreshing difference by combining cricket passion with a commitment to sustainability.
This year’s Men’s T20 World Cup matches featured the ‘Made in India’ National Flags and the Cricket 4 Good Flags, crafted from post-consumer recycled PET bottles. These bottles were transformed into polyester fabric and recycled yarn, made by recycling garbage and plastic bottles. These flags were proudly displayed during the national anthem ceremony at the respective stadiums.
Coca-Cola India first introduced the recycled PET National Flags during the ICC Men’s Cricket World Cup in 2023, becoming the first company in the world to introduce these flags in cricket. Following the impactful, sustainable strides made previously through several green initiatives during the marquee event, Coca-Cola India continues to showcase environmental responsibility by the creation of these National Flags of the participating 20 nations, the largest flags in the world with the size— 35 metres by 20 metres and the nine ICC Cricket 4 Good Flags.
In addition, Thums Up was the official beverage and sports drink partner for the ICC Men’s T20 World Cup 2024. Recently, Coca-Cola has extended its partnership with ICC, committing to serve as a global partner for ICC events until 2031. This renewed collaboration solidifies Coca-Cola’s support for cricket across all three formats, ensuring a lasting sustainable impact on the sport, worldwide.
Approximately 11,000 PET bottles have been transformed into each national flag, and 2,000 bottles into each ICC Cricket 4 Good Flag by Go Rewise by Ganesha Ecoverse Limited and their partner. Even the packaging for these flags is made from recycled material, emphasizing on a holistic approach to sustainability. Also, all these flags are Global Recycled Standard (GRS) certified, meeting international standards for recycled content, social and environmental practices, and chemical restrictions. Further, the use of cutting-edge AI sorting systems has boosted waste segregation efficiency, enhancing resource recovery. Simultaneously, the collection systems have empowered over 50,000 waste workers, including women. A dedicated team of 600 workers was built to bring these magnificent flags to life. Each of these flags produces 60 per cent lesser carbon emissions while saving hundreds of kgs of waste going to landfills and reducing dependency on fossil fuel-based resources.
Coca-Cola India and Southwest Asia (INSWA) senior director-CSR and sustainability Rajesh Ayapilla said, “At Coca-Cola, we’re excited to unite cricket passion with our commitment to sustainability at the ICC Men’s T20 World Cup 2024. These recycled PET flags showcase our dedication to circularity and environmental responsibility. By turning post-consumer plastic bottles into symbols of national pride, we celebrate fans and take a significant step towards a greener future. We believe that the initiative will set a precedent for future events and will continue to inspire a positive change.”
ICC chief commercial officer Anurag Dahiya said, “ICC World Cups have once again proven to be a fantastic platform to showcase the partnership between Coca-Cola India and the ICC, highlighting our shared commitment to cricket and the environment. The ‘Made in India’ recycled PET flags were a powerful initiative of our exciting partnership. Not only did they create a vibrant atmosphere during the national anthem ceremonies, but they also demonstrated how innovation can promote sustainability within cricket.”
Go Rewise founder Yash Sharma said, “Our mission is to wisely recycle every bottle used and disposed off into high-value products and give multiple lives to our resources. As the ICC World Cup fans cheered for their nations, the world saw a combination of India’s sports as well as technological prowess in recycling post-consumer waste and the craft of 100+ artisanal men and women creating a symbol of sustainability and sportsmanship through flags made of recycled PET bottles. We are proud to partner with Coca-Cola to continue their commitment to weave sustainability into sports.”
Through this innovative initiative, Coca-Cola India and the ICC are not just promoting a sustainable future but also inspiring cricket fans to join the movement towards environmental stewardship.
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Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
