14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
Coca-Cola India and ICC take waste segregation centre stage at packed stadiums.
Aditya Gadhvi’s Coke Studio tunes turn the cricket break into a celebration
From Rpet flags to waste drives, fans get a cleaner, greener cricketing stage.
Made of 11,000 plastic bottles, the record-setting flag flew high during India’s World Cup matches
