Brands
Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx
MUMBAI: A total of 400+ categories, 2500+ advertisers, and 4100+ brands advertised across mediums (TV, print, and radio) during the festive period of Diwali and Dussehra (23September to 15October and 1 October to 23 October), as per the latest TAM AdEx data report.
As compared to last year, the top category of personal care/personal hygiene and food and Beverages recorded a dip of 9 per cent and 12 per cent in ad volumes respectively. Personal healthcare products saw the biggest jump in ad volumes, recording a 22 per cent hike.
Hair Care, Household products, and Building, Industrial and Land Equipment categories recorded a hike of 12, 9 and 16 per cent respectively in ad volumes, the data revealed.
The top category to advertise across media, Toilet Soaps recorded a dip of 8 per cent across media, as compared to the last year. The slowdown in automobile sector is now being reflected in its ad volumes with car companies registering the biggest decline of 26 per cent in ad volumes, followed by Milk Beverages companies, that saw a decline of 21 per cent. Chocolates and Washing Powder/Liquid category gained 68 and 49 per cent in ad volumes respectively.
The top advertisers in 2019 included Hindustan Unilever, Reckitt Benckiser, and ITC, on the top three sports. Leading brands, in terms of ad volumes were Santoor Sandal and Turmeric, Dettol and Trivago.
As comapred to 2018, sectors like Services, Durables and Food & Beverages have reduced advertising in 2019.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
