iWorld
Big Boy Toyz partner with Dharmatic Entertainment for Netflix
MUMBAI: Dharmatic Entertainment and Big Boy Toyz, Delhi’s most trusted pre-owned luxury cars hub, partnered for former’s action film on Netflix. The film, Drive, showcased some of the best keeps of Bog Boy Toyz that were used in many high-speed chases and over-the-top stunts.
Karan Johar has had a track record of making top-notch films and telling stories that resonate with people from all around the world. As for Netflix and Dharma Productions, their relationship is even stronger. Both Netflix and Johar have been working together since 2018, starting with the film Lust Stories and going on to create other much-loved films such as Ghost Stories and Guilty.
Big Boy Toyz Founder and MD Jatin Ahuja said, “For us, this was a breakthrough since partnering with Karan who has an innate sense of what people want to see on screen helped us offer our best performances. I was and I am super excited about this opportunity and the kind of possibilities it holds for our franchise in the Bollywood industry.”
Written and directed by Tarun Mansukhani and led by Sushant Singh Rajput and Jacqueline Fernandez, the film is spin chilling rough thriller that can drive even the most undemanding Bollywood fan up the divider with its blend of speed, lust for money and crazy pursuits. It is the kind of film where a variety of luxury cars have no issue in placing the actors and actresses on-screen in the shade. A sizeable level of the film's chief characters is either renowned racers in their big toys or are individuals who hold the aspiration become one.
In all, it is a wild combination of India’s greatest storytelling franchise and a popular retail brand for pre-owned luxury cars and the same could be see in the movie sequences as well.
iWorld
Anil Kapoor’s Subedaar lights up Times Square as Prime Video pushes global launch
Suresh Triveni’s action drama debuts globally across 240 plus territories
NEW YORK: Prime Video’s original film Subedaar has taken Indian storytelling to one of the world’s most visible advertising stages, lighting up the giant digital billboards of Times Square in a high-profile global showcase.
The larger-than-life display marks a symbolic moment for Indian cinema, placing the action drama at the heart of one of the world’s most recognisable commercial intersections: a space typically dominated by major international entertainment launches.
Headlined by Anil Kapoor, the film has drawn praise for its intense performances and immersive storytelling. Times Square, long regarded as a global marketing stage for blockbuster campaigns, has hosted some of the biggest entertainment promotions in the world, making Subedaar’s appearance there a notable milestone for Indian content travelling abroad.
Directed by Suresh Triveni, the gritty action drama follows Subedaar Arjun Maurya, a retired soldier whose quiet civilian life is shattered by a reckless act. Pulled back into a world of violence and moral conflict, he must confront crime and corruption to protect his family and reclaim his honour.
The film is produced by Vikram Malhotra, Kapoor and Triveni. The cast also includes Radhikka Madan alongside Saurabh Shukla, Aditya Rawal, Faisal Malik, Mona Singh and Khushboo Sundar in pivotal roles.
Subedaar premiered exclusively on Prime Video on 5 March, streaming in Hindi, Tamil and Telugu across India and in more than 240 countries and territories worldwide.
