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Crocs announces Priyanka Chopra Jonas as a global brand ambassador
MUMBAI: Crocs, Inc. a global leader in innovative casual footwear for women, men and children, announced award-winning actor, activist and entrepreneur Priyanka Chopra Jonas as a global brand ambassador for the 2020 “Come As You Are” campaign.
As a natural progression of the campaign, in 2020 Chopra Jonas’ noteworthy sense of style will further embolden consumers to be comfortable in their own shoes, and showcase how Crocs can be fashionably styled to compliment almost any look throughout the day or night.
Currently in its fourth year, the campaign has evolved to inspire and empower people worldwide, based on the company’s belief that everyone has a right to be comfortable in their own shoes. Throughout 2019, Crocs fans – led by a distinguished roster of global ambassadors including Zooey Deschanel, Suzu Hirose, Kim Sejeong and Gina Jin – have boldly declared that you can have both style and comfort no matter who you are or where your life takes you.
Another special element to the Crocs/Chopra Jonas partnership will be the joint collaboration to benefit the United Nations Children’s Fund (known as UNICEF). As a long-standing Goodwill Ambassador for the organization, Chopra Jonas will work closely with Crocs on a series of donations to aid children around the world.
“Priyanka embodies the ethos of ‘Come As You Are’ with her unique and expressive style and fashion sensibility,” said Terence Reilly, Crocs SVP and Chief Marketing Officer. “As the campaign transitions into empowering people to proclaim and express their one-of-a-kindness, she will be a beacon for how some of our newest 2020 collections can be uniquely styled to suit individual personalities and lifestyles, showcasing that being yourself, being comfortable and looking stylish are not mutually exclusive."
Chopra Jonas will be featured worldwide across a variety of media platforms in some of the brand’s most anticipated new styles and collections. More information on the 2020 “Come As You Are” campaign, including additional announcements on Crocs’ global ambassadors, will be shared in early 2020.
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Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
