GECs
ZEEL to launch another regional channel – Zee Punjabi on 13 January, 2020
MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) is all set to launch its another regional channel Zee Punjabi, the Punjabi General Entertainment Channel on the auspicious day of Lohri, 13th January, 2020. The channel has a strong content line up of fiction, non-fiction and movies with storylines familiar to the land.
With its unique brand promise, 'Jazba Kar Vakhon Da' – the spirit to make the Vadde Sapne come true, Zee Punjabi's full range of robust content endeavours to be the jazbaa that pole vaults people to their extraordinary dreams. The legendary singer Gurdas Mann who has been associated with the channel says, "Zee Punjabi laa raha hai Punjabiyon ki kahaani, Punjabiyo ke liye, Pehli baar Punjabi mein. I am always happy to give back to my land and I am even happier that a network like Zee is taking this initiative. I am looking forward to the launch of the channel and being associated with it!"
Show line-up of ZEE Punjabi:
Commenting on the much-awaited launch of its first GEC in the region, ZEEL North, West and Premium Channels Cluster Head Amit Shah said, Zee invests in understanding the pulse of Middle Class India and what drives people across different regions. We have had very successful regional channel launches across the country. With our consumer understanding and the innate ability of creating magic with our stories, we are now looking at the launch of Zee Punjabi. Despite the highest TV penetration (88%) in the country, Punjab has a significantly low Time Spent and that is a factor of not having dedicated Punjabi content that does justice to the region and the culture.
He further said, "Zee Punjabi is being launched by understanding the viewer's need gap; for a culture that is so powerful, Punjab definitely needs its own authentic Punjabi channel. Intensive consumer work in the market has helped us understand the potential and craft the strategy for our content and brand. We are certain the audiences will resonate with the stories and fall in love with the characters"
Speaking of the launch, Zee Punjabi business head Rahul Rao says, "We look forward to bring shows that are inspired from the region and its culture. Punjabis have a jazba and junoon which is very unique to them and our content is a reflection of that spirit. We have a strong line up of stories with themes familiar to Punjab, characters that people will fall in love with and faces like Gurdas Mann, Jazzy B, Jaidev Kumar, Sonu Kakkar and Sara Gurpal who are respected here! With over 20 hours of original content every week and a strong line up of World TV Premieres every month, we are certain of being wholeheartedly accepted by the Punjabi audiences."
Zee Punjabi will be available across all major cable, DTH, Freedish and digital platforms starting 13th January 2020. The channel will also be available on ZEEL's digital and mobile entertainment platform, Zee5.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
