MAM
Asian Paints releases new TVCs on Ultima Protek for Tamil Nadu and Andhra Pradesh
MUMBAI: It’s the exterior season and Asian Paints Ultima Protek welcomes it with a bang. After releasing a TVC exclusively for Kerala market, the brand has released two more separate TVCs for Tamil Nadu and Andhra Pradesh & Telangana (APTG).
The houses of Tamil Nadu and APTG speak of a unique synergy of tradition and modernity which the people of the states take a lot of pride in. They also face extreme weather fluctuations including erratic rains and scorching sun subjecting the exterior walls through a lot of strain. The need for the consumer was protection from sun & rain. The Lamination Guard Technology of Ultima Protek is designed to Laminate the house to provide complete protection with a promise of 10 years.
Keeping the objective at the core, Asian Paints has launched a New TVC to clearly establish Ultima Protek as the Gold Standard of Exterior Emulsion. Conceptualized by Ogilvy India, the ad is directed by renowned director, Vasan Bala. The film opens with Colonel Shanmugam’s house (in the Tamil TVC) and Colonel Narasimha’s House (in the Telugu TVC) which is witness to multiple failed attempts by contractors in providing his house with protection from sun and rain. This issue persists until the Contractor played by the talented Bhagavathi Perumal shocks the Colonel when he offers to Laminate the house.
Asian Paints Limited CMO Jaideep Kanse said, “The dynamics of Tamil Nadu and Andhra Pradesh are unique both in terms of the vagaries of weather and the consumer need hierarchy. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls by Laminating your house.”
Ogilvy and Mather, India chief strategy office Prem Narayan added saying, “Lamination is a commonly understood metaphor for protection. In this campaign, we are trying to surprise home owners that the same protection is now available for their homes too, thanks to Asian Paints Ultima Protek.”
Presenting, Asian Paints Ultima Protek TVC in Tamil Nadu: Veetukkae
Presenting, Asian Paints Ultima Protek TVC in Andhra Pradesh and Telangana: Intiki Lamination
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
