MAM
Barbeque Nation launches a musical video with singing sensation Usha Uthup to promote its ‘Year-End Carnival’
Bangalore, December 23, 2019: Barbeque Nation, India’s leading casual dining restaurant chain, has launched a musical video with singer, Usha Uthup, to promote its ‘Year-end carnival’, being held between December 20th and January 5th, across the country. Titled, “Jhoom Barbeque Jhoom”, the musical video is an ode to all the fans of Bollywood, especially those who love the hits of the Disco era, popularised by the star singer herself. The special song fuses retro lyrics with items on Barbeque Nation’s menu, to create an amazing track for the brand.
The musical offers diners at Barbeque Nation, the perfect setting to enjoy their year-end get-togethers, with some retro style Bollywood music and great food, the combination of which, creates the perfect mood to unwind and indulge.
About the Music Video:
The musical video has been shot at multiple Barbeque Nation outlets, with Usha taking centre stage, singing and tapping her foot, along with staff members at the restaurant. The song, ‘Jhoom Barbeque Jhoom’ is extremely catchy, with Usha’s unique voice and style adding to the splendour. The video takes viewers through the set-up of a studio that records music, which essentially is a counter at the restaurant, followed by some amazing shots of special recipes of Barbeque Nation.
Creative Credits:
Production House: Usha Uthup team
Lyrics: Barbeque Nation team
Choreographer: Piyush Malhotra
Mr. Kayum Dhanani, Managing Director, Barbeque Nation, said, “Everybody wants to end the year on a happy, fun and celebratory note, so we decided to infuse all of them into a package, creating a video song with the sensational, Usha Uthup, to entertain and satiate our esteemed guests. The special décor at our restaurants too, add to the flavour of music and food, creating the perfect atmosphere for an amazing year-end party. The ‘Jhoom Barbeque Jhoom’ song perfectly enunciates what the brand stands for, on a lighter note and will leave hundreds of thousands of people humming the tune for the rest of the year and beyond.”
The video is being promoted extensively on Barbeque Nation’s social handles, Facebook and Instagram, and also on YouTube.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
