MAM
CenturyPly launches new digital-video to spread awareness on waterproof ply
MUMBAI: In a bid to build a better brand connect with consumers, CenturyPly has recently launched a digital film (web-video) on Sainik 710 ply.
According to a press statement, the web-video focuses on the importance of waterproof plywood describing its longevity and quality; and also aims to highlight how customers should insist on good quality plywood and how every minute detail matters.
The web-video aims to emphasize on selecting a quality Sainik waterproof product over a regular one from the market, which will save the consumers from unnecessary hassle and spending additional in the longer run, the release added.
The video will be promoted through the CenturyPly’s official website along with all its social media assets, YouTube & other publisher’s site.
In this regard, CenturyPly executive director Nikita Bansal said: “We believe in providing quality products, and consumer convenience is paramount to us. With the launch of this video, we aim to educate the consumers on the importance of quality plywood and we extremely positive that this will be of a great assistance to the consumers while buying one.”
“CenturyPly has always been the front-runner in the Indian plywood industry, and Sainik being a part of it, resonates similar trust and unwavering quality assurance,” she added.
Being a dedicated consumer conscious brand, CenturyPly has always aimed to educate its consumers on better quality products and hence, for a mass product segment like Sainik, it has to create affinity and preference for itself in the industry, the press statement of company said.
The brand, through this initiative, aims to educate and create awareness amongst the consumers to distinguish between regular self-proclaimed water resistant plywood and Sainik waterproof plywood.
Being an innovator in the engineered wood manufacturing industry, CenturyPly, through this video, intends to highlight the common misconception between water resistant ply and the waterproof one.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
