Brands
Adbuffs partners with Nitro Commerce
Mumbai: Adbuffs has announced its strategic partnership with Nitro Commerce to significantly enhance marketing return on investment (ROI) for direct-to-consumer (D2C) brands. This collaboration is set to leverage the unique strengths of both companies to deliver exceptional results.
The partnership between Adbuffs and Nitro Commerce represents a significant milestone in the digital marketing landscape, offering D2C brands innovative solutions to enhance their marketing strategies and achieve sustainable growth.
Commenting on this dynamic alliance, Adbuffs EIR Arnab Bhattacharya said, “We are thrilled to join hands with Nitro Commerce, a company’s whose passion for excellence matches ours. Through this partnership, we intend to not only make D2C brands stand out but also achieve unprecedented profitability”.
“The synergy of NitroX’s sophisticated intent algorithms and cookie-less technology with Adbuffs’ expertise in performance-based marketing is poised to deliver exceptional ROI for D2C brands,” said Nitro Commerce senior manager program development Parijat Kapoor.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
