MAM
Publicis Media Bags Creative Mandate of Emami’s Navratna
MUMBAI: After following a multi-agency pitch, Publicis India has bagged the creative mandate of Emami’s Navratna one of the premium brands of oil. Publicis India will be responsible for the brand, including advertising plans, developing strategic direction and creating digital ideas. The services will be executed from the agency’s New Delhi office.
According to Emami Limited director Harsha V Agarwal, “We are happy to be partnered with Publicis India. They bring onboard their insights on brand-building gathered over years of experience in marketing communication, which would be of much value.”
Publicis India MD Srija Chatterjee said, “Emami is a leading name in the FMCG space and we are delighted that our communication idea found resonance with what Emami has in mind for its brand Navratna for the Indian market. Despite Navratna being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”
Emami’s Navratna Oil is the clear leader in its category, providing numerous benefits to its ever-growing consumer base. Ayurvedic Hair Oil provides relief from daily mental and physical stress. It not only provides therapeutic solutions to specific head and body-related ailments, but offers beauty and nourishment benefits to the users as well.
Publicis Worldwide, India is part of Publicis Communications in India and operates in Mumbai, Delhi (NCR) and Bangalore. The agency has won Indian and international award including Cannes Lions, Clio, One Show, D&AD, Spikes Asia, Effies, and Abbys.
The agency works for clients including Nestle, Nerolac, Skoda, Garnier, Citibank, Zee, Heineken, HDFC Mutual Funds, Balaji Wafers and many others.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
