MAM
Publicis Media Bags Creative Mandate of Emami’s Navratna
MUMBAI: After following a multi-agency pitch, Publicis India has bagged the creative mandate of Emami’s Navratna one of the premium brands of oil. Publicis India will be responsible for the brand, including advertising plans, developing strategic direction and creating digital ideas. The services will be executed from the agency’s New Delhi office.
According to Emami Limited director Harsha V Agarwal, “We are happy to be partnered with Publicis India. They bring onboard their insights on brand-building gathered over years of experience in marketing communication, which would be of much value.”
Publicis India MD Srija Chatterjee said, “Emami is a leading name in the FMCG space and we are delighted that our communication idea found resonance with what Emami has in mind for its brand Navratna for the Indian market. Despite Navratna being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”
Emami’s Navratna Oil is the clear leader in its category, providing numerous benefits to its ever-growing consumer base. Ayurvedic Hair Oil provides relief from daily mental and physical stress. It not only provides therapeutic solutions to specific head and body-related ailments, but offers beauty and nourishment benefits to the users as well.
Publicis Worldwide, India is part of Publicis Communications in India and operates in Mumbai, Delhi (NCR) and Bangalore. The agency has won Indian and international award including Cannes Lions, Clio, One Show, D&AD, Spikes Asia, Effies, and Abbys.
The agency works for clients including Nestle, Nerolac, Skoda, Garnier, Citibank, Zee, Heineken, HDFC Mutual Funds, Balaji Wafers and many others.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
