MAM
#IndeedPeDhoondo on TikTok to help India Get to Work
Mumbai: Indeed, the world’s no.1 job site, has partnered with TikTok, world’s leading destination for short format videos to launch their new campaign #IndeedPeDhoondo. Targeted at millennials and Gen Z, this campaign aims to create awareness about how the job search experience can be a simple process on a platform like Indeed. If there is any job on the internet, you can find it on Indeed, and this is the proposition that the brand conveys through this tie-up.
Set to a catchy rap verse, Indeed’s new campaign grabs the attention of potential job seekers and introduces them to the brand that can help them find their dream job. In line with its earlier campaigns, Indeed continues to work towards creating awareness among job seekers while strengthening its audience connect by leveraging newer channels that are native to the latest cohort to join the workforce.
Indeed has teamed up with popular creators of TikTok to start conversations around #IndeedPeDhoondo. The creator community of the platform is coming together to spread awareness about the challenges one encounters when searching for a job, and how Indeed offers a one-stop job search solution. The campaign’s key message centres on urging the ‘new’ India towards employment, through Indeed’s seamless and user-friendly job search options.
Speaking about the partnership, Sashi Kumar, Managing Director, Indeed India said, “Our mission is to help people get jobs, and we work consistently to empower job seekers to find the job that is best suited to them through our offerings. With a platform like TikTok that hosts a varied and expansive user base comprising millennials and Gen Z, it is the perfect place for us to engage with job seekers. Indeed understands the requirements of the Indian job seeker, and aims to engage with the digital natives on their preferred platform.”
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
