MAM
#IndeedPeDhoondo on TikTok to help India Get to Work
Mumbai: Indeed, the world’s no.1 job site, has partnered with TikTok, world’s leading destination for short format videos to launch their new campaign #IndeedPeDhoondo. Targeted at millennials and Gen Z, this campaign aims to create awareness about how the job search experience can be a simple process on a platform like Indeed. If there is any job on the internet, you can find it on Indeed, and this is the proposition that the brand conveys through this tie-up.
Set to a catchy rap verse, Indeed’s new campaign grabs the attention of potential job seekers and introduces them to the brand that can help them find their dream job. In line with its earlier campaigns, Indeed continues to work towards creating awareness among job seekers while strengthening its audience connect by leveraging newer channels that are native to the latest cohort to join the workforce.
Indeed has teamed up with popular creators of TikTok to start conversations around #IndeedPeDhoondo. The creator community of the platform is coming together to spread awareness about the challenges one encounters when searching for a job, and how Indeed offers a one-stop job search solution. The campaign’s key message centres on urging the ‘new’ India towards employment, through Indeed’s seamless and user-friendly job search options.
Speaking about the partnership, Sashi Kumar, Managing Director, Indeed India said, “Our mission is to help people get jobs, and we work consistently to empower job seekers to find the job that is best suited to them through our offerings. With a platform like TikTok that hosts a varied and expansive user base comprising millennials and Gen Z, it is the perfect place for us to engage with job seekers. Indeed understands the requirements of the Indian job seeker, and aims to engage with the digital natives on their preferred platform.”
Brands
LinkedIn names Daniel Shapero CEO as Microsoft doubles down on AI shift
Ryan Roslansky moves to Microsoft AI role as LinkedIn bets on insider leadership
CALIFORNIA: Microsoft has appointed Daniel Shapero as the new chief executive of LinkedIn, marking a key leadership shift as the company sharpens its focus on artificial intelligence.
Shapero, a long-time insider who joined LinkedIn in 2008, steps up from his role as chief operating officer. He succeeds Ryan Roslansky, who will transition into a broader role within Microsoft to work on AI-led productivity initiatives, reporting to Satya Nadella.
The move signals more of a strategic reshuffle than a traditional leadership exit. Roslansky, who led LinkedIn for six years and oversaw a near doubling of its user base to 1.3 billion, will now help integrate AI capabilities across Microsoft’s core productivity ecosystem, including its Office suite.
For LinkedIn, the choice of Shapero reflects continuity. Often described as “employee 300-ish”, he has spent nearly two decades across the company’s key functions, from sales and marketing to product and operations. As chief operating officer since 2021, he has been closely involved in scaling the platform’s business, including growth in premium subscriptions and advertising.
In his first message as CEO, Shapero emphasised LinkedIn’s core mission of driving economic opportunity, noting that the rise of AI makes that mission even more critical. He signalled a leadership approach focused on listening and learning, while preparing professionals to navigate rapid technological change.
The timing is telling. LinkedIn currently sits at a strong inflection point, with annual revenue estimated at around $19 billion and continued double-digit growth driven by AI-powered tools and advertising solutions. Microsoft’s broader strategy appears to position LinkedIn and its productivity suite as twin pillars of the modern workplace.
With Roslansky shaping AI strategy at the parent level and Shapero steering LinkedIn’s next chapter, the transition sets the stage for a deeper integration of generative AI into how professionals connect, learn and work.
The Roslansky era was about scale. The Shapero chapter now begins with a different brief: make AI central to the future of work.
