MAM
Myntra launches Masterclasses with celebrity stylists for ‘Myntra Insiders’- members of its loyalty program
Bengaluru : Myntra announces the launch of Celebrity Masterclasses, creating a one of a kind opportunity for its customers to get fashion tips from leading stylists from Bollywood. ‘Myntra Insiders’, members of Myntra’s loyalty program, will have the unique opportunity of learning the latest trends and styles, first hand, from the very stylists who style leading celebrities such as Shah Rukh Khan, Virat Kohli, Alia Bhatt, Deepika Padukone, Kareena Kapoor, Karan Johar, Kartik Aaryan, Kriti Sanon, Arjun Kapoor, Siddhant Chaturvedi, Siddharth Malhotra, Varun Dhawan, Mahesh Babu, Saif Ali Khan and Akshay Kumar among others.
Launched in September 2018, ‘Myntra Insiders’ is a unique loyalty program that offers a comprehensive package of tiered benefits and privileges for customers as they engage and spend more with Myntra. The core benefits of the program are Fashion advice, VIP access and Extra savings. The program offers its m embers, experiences such as sessions by stylists, opportunities to get featured on the Myntra platform and co-create designs and styles for Myntra. In addition to this, VIP access allows Insiders, early access to all Myntra sale events, exclusive access to limited edition launches and collections, while vouchers, coupons and a host of partner offers are some of the standard benefits.
For the first phase of the Masterclasses, Myntra has partnered with 10 leading Bollywood stylists, including Tanya Ghavri, Nandita Mahtani, Esha Amin, Shaleena Nathani, Ami Patel, Sanjay Kumar, Mohit Rai, Nikita Jaisinghani, Aastha Sharma and Amandeep Kaur, to offer 20 minute sessions for Insiders. The topics will range from Wedding Time Fashion, Party Fashion, Street Fashion, Ethnic Fashion, Work Wear, Retro Wear, and Vacation Wear, among others. Myntra Insiders will be able to access these classes by redeeming points collected by them, through purchases or other activities.
The digital Masterclasses will be offered through a web cast on the Myntra app, allowing viewers to interact with the stylists’ team for advice on fashion, in real time. The Masterclasses will have built in shoppable features enabling customers to save the looks from the videos to their wishlist directly while viewing the content. The technology for the concept has been developed in-house by Myntra, with the videos shot in portrait mode, which is the first of its kind, optimized for viewing on mobiles.
Speaking on the occasion, Harish Narayanan, Head of Marketing, Myntra, said, “Fashion is all about discovery and expression, we want to engage our customers more and increase time spent on the platform by helping them with their fashion discovery journey. We want to do this by investing heavily in a video content-led approach, starting with our celebrity stylist led Masterclasses. This offers our loyal customers an unparalleled experience of hearing directly from the best in the industry and also interact with them by asking questions. The classes are in line with our philosophy of helping our customers ‘style up, move up’, by being their fashion expert and rewarding our loyal customers with a superior experience.”
The platform will stream three Masterclasses every day and the first session is slated to go live on January 29, 2020, where Tanya Ghavri will be taking her audience through a session on ‘Wedding Time Fashion’. Bollywood actor Sonakshi Sinha is featured in the campaign promoting the launch of Myntra Insider Masterclass.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
