Ad Campaigns
Skinn by Titan celebrates Valentine’s Day with a refreshing take on love
MUMBAI: Celebrating Valentine’s Day with a refreshing take, Skinn by Titan in collaboration with The Timeliners has released a new digital short film, It’s a date. Conceived by Ogilvy Bangalore the short is a heartwarming story of modern love – not limited to romance between couples, but also the affection for people who are important to you.
The film is a celebration of the unique bond between two best friends. Initially, one would assume that the protagonists are a live in-couple. Soon after, they would assume that the male lead is about to propose. Only later they would realise that the gift was no more than an expression of platonic love towards his flatmate and that his date is with another male friend.
Titan Company Ltd marketing head fragrances Ankit Kasliwal said, “There are often many things which remain unsaid in a relationship & even when you want to say sometimes the words aren’t just enough to convey a gamut of emotions. Gifting a Skinn perfume is a very warm, thoughtful & personal gesture which the protagonist does in the film to convey his feelings to his flatmate. The film is progressive in the brand’s take on not limiting love to certain boxes and boundaries.”
TVF global head – content and business Rahul Sarangi quoted, “Youth today have strong opinions, preferences and feelings that they don’t hold back. With changing trends, Skinn by Titan has struck the right chord and has taken a great route to bring to life the openness of today’s time. We are delighted with this partnership with them for 'It’s a date’ and our aim is to ensure that the thought reaches far and wide as well as to the right audience.”
Wavemaker VP Kishan Kumar said, “Skinn, as the brand signifies, wanted to take a contemporary approach on this Valentine’s Day. We believed the best way would be to strike a powerful communication which personifies Skinn as an enabler of love and friendships. So instead of building the usual pressure of finding a date, the team along with Ogilvy and The Timeliners co-created ‘It’s A Date’ – a heartwarming story of modern love.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
