Brands
Medusa Beverages and Warner Bros. launch House of the Dragon exclusive edition
Mumbai: Medusa Beverages, the home-grown beer brand, and Warner Bros. Discovery Global Consumer Products partner to unveil the exclusive ‘House of the Dragon’ inspired edition. This collaboration seamlessly merges Medusa’s brewing expertise with the captivating world of the acclaimed HBO Original drama series. Drawing inspiration from House of the Dragon, this innovative partnership captures the fiery essence of dragon fire and the bold, adventurous spirit of Medusa.
Crafted in celebration of the series’ return, this limited-edition collection pioneers India’s beverage market, promising an unforgettable experience for fans and enthusiasts. Each brew in the collector’s series features exclusive, limited-edition cans that reflect the series’ dramatic landscapes, from scorching infernos to icy realms, embodying pivotal elements of House of the Dragon’s epic narrative.
Medusa Beer founder & CEO Avneet Singh expressed his enthusiasm, stating, “We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to unveil the exclusive House of the Dragon-inspired limited-edition cans. This collaboration epitomizes the rich tradition, bold innovation, and epic storytelling that define both our brand and the iconic series.”
Fans can expect a wealth of rewards, including bespoke merchandise and exciting giveaways celebrating the collaboration, where the House of the Dragon-inspired limited-edition collection will debut later this month.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
