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Will make brands’ IPL 2020 splurge into judicious investment: Velocity MR’s Jasal Shah
MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands.
Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing decision makings during the league. The research firm announced the second edition of the study as well.
For the first edition, Velocity MR tracked ads worth $40 million during IPL 2019 and covered more than 70 advertisers and over 100 sponsors. Altogether, it evaluated around 150 ads.
“This study got interests from 11 brands who aggressively promoted their brand during IPL 2019. Our book titled, IPL Brands Insights Book 2019 was very well received in the marketing corridors of brands who sponsored or advertised during IPL 2019 and have plans for 2020 as well,” Velocity MR CEO and managing director Jasal Shah commented.
“Our unique models of ROI calculation, Impact Scores AKA 'Mother of all Insights' because just one score covers more than 10+ marketing metrics, Jersey Analysis, Viewership Trend, Loyalty Analysis, Media Basket Analysis, Sponsorship Analysis – generate quality insights for brand custodians and these make our IPL Brands Insights Study a must for all those who are going to splurge in IPL 2020. We’ll make that splurge into a judicious investment,” he added.
Shah added that there will be new outcomes certainly in the second edition as the market dynamics are never same. According to him in this fast-evolving digital world, strategies change overnight and with multiple options, even consumers’ patronage can’t be taken for granted. He noted that they keenly study all the changes and understand more from the viewers.
For this year’s study, the methodology remains the same as last year but new centres have been added. The research methodology includes quantitative Online Surveys for Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad and Pune (18-20 Minutes), quantitative Offline F2F Surveys for Visakhapatnam, Indore and Jaipur (18-20 Minutes).
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
