MAM
HONOR 200 series debuts in India with AI-powered studio-level portrait photography
Mumbai: HONOR, expanding its portfolio in the Indian market, announced the launch of the HONOR 200 series, the latest addition to its esteemed Number Series lineup. Comprising the HONOR 200 Pro and HONOR 200, this new series pushes the boundaries of power and creativity, delivering a top-notch experience to consumers with groundbreaking AI-powered portrait capabilities, immersive displays, robust hardware performance, and intuitive user-centric AI experiences. Designed to provide superior technology and enrich the lives of its users, the HONOR 200 series is poised to set new standards in the smartphone industry.
Commenting on the launch, HTech CEO Madhav Sheth said, “In today’s rapidly evolving digital landscape, AI has become the cornerstone of innovation, fundamentally transforming the way we interact with technology. The launch of the HONOR 200 Series marks a significant leap forward in our unwavering quest for excellence, introducing cutting-edge AI capabilities that redefine user experiences. We are not just launching a new smartphone series; we are ushering in a new era of AI-driven mobile technology that enhances and simplifies our users’ daily lives. I am also very glad to share that within a year HONOR has earned the title of Most Trusted Smartphone Brand 2024 by CMR. The HONOR 200 Series is a step in the same direction and represents our commitment to pushing the boundaries of what’s possible, ensuring that our customers always have access to the most advanced, user-centric technology available.”
Commenting on the launch, Amazon India director of wireless and home entertainment Ranjit Babu said, “We are thrilled to announce the addition of the HONOR 200 series to our highly anticipated and extensive smartphone lineup for Prime Day 2024. With its advanced camera capabilities and intelligent software, the HONOR 200 series is the perfect choice for photography enthusiasts who seek cutting-edge technology and exceptional photo quality. Prime members looking to upgrade can avail affordability options, including no-cost EMI and instant bank discounts, during Prime Day on July 20th and 21st, 2024.”
Master of portrait photography
Setting new standards in smartphone portrait photography with its Studio-level Portrait Camera combination, the HONOR 200 Series comes with an impressive rear camera setup that includes a 50MP Portrait Main Camera, a 50MP Telephoto Camera offering 2.5x optical zoom, and a 12MP ultra-wide angle lens which helps in ensuring users can fit more into their frame. The HONOR 200 Pro is equipped with a flagship-level 1/1.3-inch Super Dynamic H9000 Sensor on the main camera, the device provides powerful light-sensing capabilities and HDR support. On the other hand, the HONOR 200 boasts an industry-leading 1/1.56-inch Sony IMX906 sensor on the 50MP Portrait Main Camera, allowing users to capture images in exceptional detail and optimised brightness. The overall camera’s prowess is further enhanced by its support for 4-in-1 pixel binning technology which allows for better light absorption, resulting in stunning, well-lit portraits, even in low-light environments. By integrating dual stabilisation technology, combining Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS), coupled with a Shape Memory Alloy (SMA) actuator, the HONOR 200 Pro provides clear, detailed photos, stable and smooth video footage.
The HONOR 200 Series elevates portrait photography with its AI-enhanced HONOR AI Portrait Engine, developed in collaboration with Studio Harcourt. This innovative technology integrates Harcourt’s renowned lighting and shadow techniques for studio-level portrait photography. By leveraging vast light and shadow databases, the engine assesses lighting, skin tone, color temperatures, and scene composition to determine ideal exposure settings. With a sensor coupled with an AI Neural Network for Image Processing, the engine enhances images with natural bokeh. It employs an AI Stereo-based Bokeh Algorithm across zoom ranges – 1x to 2x with main and ultra-wide lenses, and 2.5x with main and telephoto lenses – for accurate depth calculation. The engine comes with an AI-powered Portrait for skin and facial features enhancement, ensuring realistic hair details and enhanced facial features, thereby creating lifelike portraits. Furthermore, empowering users to unleash their creativity and capture portraits that truly stand out, HONOR 200 Pro features new professional portrait modes – Pro – Harcourt Vibrant, Harcourt Color, and Harcourt Classic.
The series also introduces an advanced AI motion-sensing feature for capturing motion shots with unmatched clarity. Further, the HONOR 200 series comes with a suite of AI functionalities tailored for diverse creative needs: AI Vlog Master for automated editing and shot suggestions, AI Auto Capture to capture the best moments seamlessly, AI Scene Recognition that changes camera settings depending on the background, AI Night Video for enhanced low-light videography, among others.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
