iWorld
Airtel collaborates with Cisco to launch India’s first automated ethernet over fibre network
MUMBAI: Bharti Airtel (Airtel), India’s largest integrated telco, today announced its collaboration with Cisco to launch India’s largest 5G-ready, 100G IP and optical integrated network designed to enhance network availability, capacity and scale. The deployment is part of Airtel’s initiative to build a 5G ready network that continues to serve the growing demand for high speed data services in the country.
India is currently the world’s second-largest telecommunications market with a subscriber base of 1.17 billion. Cisco’s recent Annual Internet Report forecasts there will be 67.2 million 5G connections in India by 2023 (4.9 per cent of total mobile connections), and 66 per cent of all devices will be mobile-connected by 2023, (34 per cent will be wired or connected over Wi-Fi).
Airtel’s network serves over 280 million mobile subscribers across 4G and 2G technologies. This new IP over ethernet over fibre network is the largest hyper-complex brownfield network transformation of its kind in India, collapsing multiple legacy domains to build a flatter, simpler and automated 5G-ready IP network for enhanced customer experiences. It integrates Cisco IP and optical solutions along with segment routing to more easily extend services in rural communities while significantly improving network availability and creating cost efficiencies.
The simple, flexible and self-healing architecture is built with an agile, programmable and software-defined platform to deliver exponential mobile internet growth. It has already realized significant speeds with scale to enable new, advanced B2B and B2C services. The open standards architecture with automation brings in efficiencies for new and legacy infrastructure, eliminating manual touchpoints in a brownfield environment.
“Airtel continues to transform its network to ensure greater availability and reach across India to deliver best-in-class mobile experience for our customers,” Bharti Airtel CTO Randeep Sekhon said. “Our ongoing collaboration with Cisco is critical in helping us to be 5G-ready, collapsing multiple legacy domains to build a flatter, simpler and automated network with more bandwidth to support internet services and the endless growth in consumer and business applications people rely on every day,” he added.
“Airtel is transforming its network to be modern, adaptable and scalable to accommodate the phenomenal mobile growth in India,” Cisco Service Provider Business, India and SAARC managing director Anand Bhaskar said. “Together we are delivering a highly-scalable IP and optical network throughout India that enables broader mobile access to connect more people and more businesses who can do more with the internet."
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
