Ad Campaigns
Paytm helps India fight Corona
MUMBAI: Digital payments and financial services platform Paytm has launched the ‘India Fights Corona’ campaign to help prevent and manage the spread of novel coronavirus in communities with the greatest need. In its efforts, Paytm is supported by Lifebuoy, the hygiene brand from Unilever and YouWeCan, a foundation established by Indian cricketer Yuvraj Singh. Paytm is appealing to fellow Indians to contribute generously on the Paytm App and help in the distribution of Lifebuoy hygiene products among vulnerable sections of the society.
At the time of writing, the number of confirmed novel coronavirus cases in India has gone up to 132, as per the Ministry of Health & Family Welfare, Government of India. The World Health Organisation (WHO) has advised that people should frequently and thoroughly wash hands with soap & water. With this partnership, Paytm and Unilever want to educate everyone on the importance of developing a habit of personal hygiene while avoiding transmission of the virus from one person to another.
Contributions can be made on the Paytm App and Paytm.com website under the 'Donations' section. The amount raised will be used to procure & distribute soaps and hand wash to people who need it the most – including people who are part of our everyday life, such as our house helps, security guards, drivers and vegetable vendors among others. In the first phase, both the companies will distribute 10 lakh soaps and hand washes at no cost in the affected areas. Paytm has also partnered YouWeCan, a foundation established by former Indian cricketer Yuvraj Singh for this noble purpose.
Paytm VP Siddharth Pandey said, "It is an important responsibility for each one of us to teach fellow Indians about the importance of personal hygiene as part of daily routine. We should fight COVID-19 by staying healthy and restricting the spread of the virus to others. We request everyone to contribute towards this cause so that people who are part of our daily lives get access to such important products."
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
