Brands
Siddhartha Juneja to steer Nivea India’s brands on ecommerce platforms
MUMBAI: There’s no better place to understand the dynamics of e-commerce and D2C brands than Flipkart – which is now part of Walmart. Siddhartha Juneja spent two years – of which a part of it was during the pandemic – between July 2020 to July 2022 at the e-commerce giant.
That experience will prove invaluable following his appointment as director of e-commerce at Nivea India recently. Prior to his recent appointment, he spent a couple of years and seven months as head- omnichannel at Mondelez International between July 2022 and January 2025.
He spent four years and some months each at Kellogg India (March 2016-July 2020; marketing manager, category head and channel head – e-commerce & D2C) and General Mills (October 2011-Februrary 2016; area sales manager Mumbai and brand manager).
Two years of experience with Wipro Consumer Care (May 2009 and October 2011) saw him his sharpening his understanding of the dynamics of FMCG sales and distribution .
Juneja holds a BTech degree and a post-graduation in marketing and operations. He lists business management, brand management and marketing as his top three skills.
He will have to put all three to use at Nivea India as he puts in his all to build online commerce for the company.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
