iWorld
ALTBalaji associates with Amazon Pay, PayTM for cashback offers
MUMBAI: Keeping in mind the current situation and the ever-rising popularity for original content along with the viewers’ preference for convenient payment experiences, ALTBalaji, one of India’s leading homegrown OTT platforms, has associated with popular payment gateway Amazon Pay and Paytm. As part of the deal, Amazon Pay will offer 25 per cent cashback on ALTBalaji subscription whereas Paytm will offer a flat Rs 20 cashback on the subscription. The offers can be availed by android users in India. Using these gateways, customers can enjoy quick and easy checkouts with faster cashback.
To avail the offer via Amazon Pay, customers can go to the ALTBalaji website or android app, select the service of their choice and make the payment using Amazon Pay as the payment option. As a part of the deal, a cashback up to Rs 100 can be availed once per user on using Amazon Pay during the offer period. Valid from 1 April 2020 to 30 April 2020, the cashback will be credited instantly as Amazon Pay balance after completing the payment. Offer will be valid only on online orders made on the ALTBalaji website or android app using Amazon Pay.
On the other hand, Paytm’s flat Rs 20 cashback on the first Paytm wallet transaction is valid now till 7.59 pm on 7 April 2020. The offer can be availed once per user and will be received within 24 hours of completion of the transaction Also, the offer is applicable only on making payment on the ALTBalaji website or app by paying the entire amount using one’s Paytm Wallet.
On the association, Balaji Telefilms Group COO and ALTBalaji CEO Nachiket Pantvaidya said, “Our collaboration with Amazon Pay and Paytm is a step towards strengthening our relationship during these testing times with the consumers. Amazon Pay and Paytm are two of the most preferred gateways for digital audiences across the country. Through this partnership, ALTBalaji’s extensive library of homegrown, original premium content will now be even more accessible and affordable to a wider and newer set of audiences.”
With ALTBalaji subscription, consumers will get access to 60 originals created for the masses. ALTBalaji has built a legacy of creating iconic shows, like Apharan, Mental Hood, Code M, Mission Over Mars, Kehne Ko Humsafar Hain, Home, Gandii Baat, The Test Case, Bose: Dead or Alive among others, which have been lauded by audiences.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
