Brands
4700BC and Polar Bear redefine desserts with gourmet popcorn sundaes and milkshakes
Mumbai: Snacking brand – 4700BC has collaborated with Polar Bear Ice Cream Parlour, celebrated for their delightful sundaes and seasonal creations, to launch a spectacular menu featuring the exquisite 4700BC Himalayan Salt Caramel Popcorn on National Ice Cream Day.
This collaboration goes beyond the ordinary to introduce a fun and unique way to experience popcorn, bringing together the best of both brands. This partnership highlights the richness of Polar Bear’s ice creams and the exquisite taste of 4700BC’s Himalayan Salt Caramel Popcorn. The curated menu will feature delectable popcorn-infused sundaes and milkshakes, available at Polar Bear Ice Cream Parlours in Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Maharashtra.
Customers can explore the newly launched menu at Polar Bear stores, featuring the choco pop sundae, butterscotch pop sundae, matinee popcorn sundae, and caramel popcorn milkshake. The mouth-watering matinee popcorn sundae and caramel popcorn milkshake will also be available online on Swiggy and Zomato
The recent collaboration aims to elevate caramel popcorn’s presence in the dessert market, establishing it as a must-have component in sweet creations.
4700BC founder and CEO Chirag Gupta said, “This collaboration with Polar Bear Ice Cream Sundaes is a testament to the versatility and quality of our snacks. We are excited to see our Himalayan Salt Caramel popcorn transcend its traditional snacking role and become an integral part of innovative dessert creations. By blending our luxurious popcorn with Polar Bear’s delightful sundaes and milkshakes, we aim to inspire new culinary experiences and set a new standard in the dessert industry.”
Polar Bear Ice Cream Sundaes founder Kishore Rai said, “We are excited to be the first to introduce such a unique product in the market. Partnering with 4700BC aligns perfectly with our mission to create consumer-centric and experience-driven ice cream sundae options. This collaboration allows us to offer our customers a new level of indulgence, combining the best ice cream and gourmet popcorn. It not only enhances our menu but also supports our growth and expansion plans by increasing our brand’s visibility across India.”
4700BC identified a growing demand for sweet snacks that combine distinctive flavour profiles, appealing textures, and aesthetic charm. By integrating gourmet popcorn into sundaes and milkshakes, 4700BC is redefining how consumers perceive popcorn. The Himalayan Salt Caramel Popcorn’s delightful salted caramel flavour and crunchy texture make it an irresistible addition to any treat.
After delighting taste buds across the country with exquisite snacking products, 4700BC is venturing into new territory with innovative popcorn-based treats. This perfectly aligns with the brand’s vision of introducing exciting new options for its customers.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
