iWorld
ShareChat lays off 101 employees
MUMBAI: Indian video-sharing social media platform ShareChat has laid off 101 employees in view of the unpredictable advertising market in 2020 due to the Covid2019 pandemic, reported Economic Times.
According to the newspaper's report, the company emailed its employees on Wednesday regarding various cost-cutting measures. It was only in October last year the Bengaluru-based platform, which has been funded by Twitter, started monetizing through advertising.
CEO and co-founder Ankush Sachdeva was quoted by the newspaper as saying that the company needs to go back to the fundamentals.
ShareChat competes with TikTok and Facebook and has 60 million monthly active users in India. In August 2019 ShareChat raised $100 million funding from Twitter, Shunwei Capital, Lightspeed Venture Partners, SAIF Capital, India Quotient and Morningside Venture Capital, and TrustBridge Partners.
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iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
